The Loyalty Program Participant Profile

  • March 02 2015
  • Resource: Research And Reports
  • Emily Collins, Shar VanBoskirk, Samantha Ngo, Deluxe Corp.

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash. Loyalty program members also display greater potential...Read More

Making the Case for Preference Management

  • February 25 2015
  • Resource: Research And Reports
  • Rob Tate, PossibleNOW

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should come as no surprise to anyone leading an...Read More

The Mommy Profiles: How to Market to Your Perfect Mom

  • February 24 2015
  • Resource: Research And Reports
  • Punchtab

Let’s give our brains a break and let our humanity take over for just a moment.We can measure percentages, statistics, averages and can even create predictive models, but at the end of the day, that still doesn’t humanize your target...Read More

Five Steps to Hiring Employees for Customer Centricity and Cultural Fit

  • February 19 2015
  • Resource: Research And Reports
  • Matt Roddan, ORC International

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan to increase staff over the next 12 months, but 81 percent...Read More

Enterprise Customer Management

  • February 17 2015
  • Resource: Research And Reports
  • Richard Schenker, Bond Brand

Place the customer at the center of every business decision and yield enterprise-wide success. Learn how a loyalty program’s data strategy can deliver enterprise-wide benefits and results. Enterprise Customer Management...Read More

The Right Process Drives the Next Generation of Retail Value Propositions

  • February 12 2015
  • Resource: Research And Reports
  • Synchrony Financial

The goal of this white paper is to serve as a strategic guide for the successful creation, development and launch of a new value proposition in order to drive greater customer engagement for a retail brand.Today, there are more loyalty and credit...Read More

Establishing True Relationship with Your Customers

  • February 10 2015
  • Resource: Research And Reports
  • Eric V. Holtzclaw, PossibleNOW

Consumers’ expectations have changed. They want control over their communication with companies and they expect personalized, relevant messages. Marketing departments, customer support organizations and sales teams are forced to constantly...Read More

Diagnosing the Disconnect

  • February 05 2015
  • Resource: Research And Reports
  • Scott Laing and Natasha Kennedy, ORC International

As the adage states, “There are always two sides to every story, and somewhere in the middle lies the truth.” In business, among the places truth can be found are in numbers, research, and analytics. Numbers don’t lie, but even...Read More

The Modern Model of Business Performance Research

  • January 22 2015
  • Resource: Research And Reports
  • Natasha Kennedy, ORC International

It’s an exciting time for business performance research. Thanks to omnichannel strategies and the ubiquity of technology, now, more than ever before, we have the ability to evaluate and leverage key metrics across the entire organization to...Read More

15 Loyalty Marketing Resolutions for 2015

  • January 16 2015
  • Resource: Research And Reports
  • Crowdtwist

Developing 1:1 relationships with customers is the Holy Grail. It’s the foundation on which loyalty is built. In today’s multichannel world, securing and maintaining loyal relationships are more important than ever...Read More

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