2015 Customer Experience Trends Report

  • May 04 2015
  • Resource: Research And Reports
  • InMoment

In November 2014, InMoment launched a survey to consumers and brands alike. In it, we asked them to rank six developing customer experience (CX) trends in order of importance. We also asked them to share their insight into other important CX...Read More

Coalition Loyalty: A Roadmap for Success in the U.S.

  • April 21 2015
  • Resource: Research And Reports
  • Brandon Logsdon, President and CEO, Excentus

Across the U.S., membership continues to grow in loyalty programs offered by brands, and loyalty-based rewards are already becoming a standard form of currency in digital wallets and mobile transactions—two trends that provide...Read More

How Brands Are Re-Inventing their Loyalty Programs in 2015 (And How to Keep Up)

  • April 16 2015
  • Resource: Research And Reports
  • Chirpify

Loyalty programs have seen several phases in the industry. From stamp cards to surprise and delight, all the way to points programs, one thing that is common amongst this business strategy is maintaining -- and increasing...Read More

41 Loyalty Marketing Ideas 2015 Edition

  • April 10 2015
  • Resource: Research And Reports
  • Crowdtwist

Loyalty has changed .Consumers demand more than just coupons and discounts. For 2015, it’s all about the customer. Brands must offer experiences and rewards that are personal, relevant, and highly targeted to move the needle...Read More

2015 Loyalty Report

  • March 31 2015
  • Resource: Research And Reports
  • Bond Brand Loyalty

The 2015 Loyalty ReportLoyalty is Changing, Are You Changing With It?The last year saw an increasing number of consumers opt into a variety of different loyalty programs. Our fifth annual study shows consumers overwhelmingly agree that loyalty...Read More

How Surprise and Delight Amplifies Loyalty Marketing Strategies

  • March 27 2015
  • Resource: Research And Reports
  • Crowdtwist

Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and where loyalty benefits are becoming commoditized...Read More

Improved Engagement Maturity Through Preference Management

  • March 24 2015
  • Resource: Research And Reports
  • Eric V. Holtzclaw, Chief Strategist, PossibleNow

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies across the buying cycle from acquisition to retention...Read More

The Secret for Engaging Moms to Try, Buy and Share

  • March 18 2015
  • Resource: Research And Reports
  • Punchtab

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of the most critical demographics segments for brands. (Yes, two trillion...Read More

Preference Collection Best Practices

  • March 11 2015
  • Resource: Research And Reports
  • Jeff Jarvis, PossibleNOW

For the purposes of this paper, “preference” is defined as a self-reported opinion related to interaction between customer and company on topics such as product interest, channel of choice and frequency of communication.These...Read More

Differentiation through Outstanding Customer Experience

  • March 02 2015
  • Resource: Research And Reports
  • Idomoo

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back, vendors in the same industry provided various...Read More

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