Numbers Don't Lie

  • October 12 2009
  • Resource: Research And Reports
  • Pam Hoffmaster

Gift cards have essentially become synonymous with last-minute business gifts, and not just because they are a simple solution to the sometimes-troublesome task of selecting the right business gift. The main reason they have become so popular is...Read More

The Nine Habits of Leading Customer Feedback Managers

  • September 30 2009
  • Resource: Research And Reports
  • Kyle LaMalfa, Best Practices Director & Loyalty Expert - Allegiance

Gathering customer feedback is the only way for a company to truly know and understand its customers’ needs, wants, concerns, and issues, as well as create more and lasting value for them. However, while most companies receive customer...Read More

What Are You Grateful For? The Link Between Engagement, Gratitude and Profitability.

  • September 30 2009
  • Resource: Research And Reports
  • Jennifer Rosenzweig, Global Employee Practice Leader - Carlson Marketing

As a leader in designing and executing programs that engage and motivate employees, Carlson Marketing constantly seeks innovative ways to add power to their solutions. In a new study, Carlson Marketing explored the impact expressions of...Read More

Voice of the Customer: Industry Research Report: insights and trends for today's VOC practitioners

  • September 01 2009
  • Resource: Research And Reports
  • Allegiance

The purposes of this research was to gain a better understanding of some of the top challenges, concerns and needs of today’s VOC practitioners, as well as obtain insight into how these leaders are currently using customer feedback in their...Read More

The Changing Face of Card Loyalty

  • August 26 2009
  • Resource: Research And Reports
  • Wong Wan-Ling, Insight Consultancy

Many card marketers are confronted by the challenge of maintaining a loyalty programme that is likely to be expensive to upkeep, difficult to differentiate, and almost impossible to measure in terms of effectiveness. How does one measure ...Read More

Integrated Customer Marketing

  • August 19 2009
  • Resource: Research And Reports
  • Merkle

Twenty years ago, Philip Kotler defined marketing’s role as setting the strategic direction for the organization and its interaction with customers for the purpose of satisfying needs of a target market at a profit. Importantly, Kotler...Read More

Sandy Alexander --- eSA Solutions One-to-One Purl Case Study

  • August 11 2009
  • Resource: Research And Reports
  • Sandy Alexander

The campaign utilized multiple data elements, includuing a personalized letter and brochure, and featured a free offer driven by dual response vehicles  – a business reply mail card and a personalized URL (PURL – see expanded...Read More

Sales Leadership Mistakes We Make in Tough Economic Times…and How to Avoid Them!

  • July 24 2009
  • Resource: Research And Reports
  • Anthony Hegarty, Principal at DRE Strategic Partners

According to a recent study, the number of companies reporting that they will finish at or above goal by year end 2009 is way off the number that hit the mark in 2008, which was under 90%.  According to some projections, it is entirely...Read More

Can Airline Loyalty Programs Generate Income for Struggling Airlines?

  • July 23 2009
  • Resource: Research And Reports
  • Carlson Marketing

A new white paper – “Spinning Off Frequent Flyer Programs in Turbulent Times” – issued by the loyalty marketing expert Evert de Boer, senior director, Global Airline Practice, Carlson Marketing, explores the pros and cons...Read More

Retaining Customers in Tough Economic Times – New Allegiance White Paper

  • July 15 2009
  • Resource: Research And Reports
  • Allegiance, Inc.

“The current economic climate is causing customers to be more selective about where and with which businesses they spend their money. As a result, many companies are losing customers at a rapid rate,” said Kyle La Malfa, Allegiance...Read More

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