What Every Business Leader Needs To Know About True Loyalty

  • November 26 2012
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

True loyalty, a strategic concept developed by Maritz, shatters traditional approaches to loyalty, and proves that loyalty is built and sustained by optimizing the value exchange between the customer and the brand at every stage in the customer...Read More

Give More. Get More. The ROI of Customer Relationships & Loyalty

  • November 12 2012
  • Resource: Research And Reports
  • CrowdTwist

Companies invest a disproportionate share of their marketing budgets on the least valuable segment of their customers. As much as 80% of budgets are being allocated towards acquisition, yet: existing customers account for almost 50% of...Read More

Data Management: The DNA to Loyalty Program Success

  • October 31 2012
  • Resource: Research And Reports
  • Altair Customer Intelligence & Loyalty360

There is no doubting the significant impact of loyalty marketing in recent history. With the continued emergence of technology and access to information, many loyalty programs have revolutionized the way consumers interact with...Read More

Improving Your Player Rewards Program: Segmentation Strategies to Drive Engagement

  • October 23 2012
  • Resource: Research And Reports
  • Rymax Marketing Services

Improving Your Player Rewards Program: Segmentation Strategies to Drive Engagement, a white paper from Rymax Marketing Services, provides expertise on how to create a loyalty program that increases repeat business through segmentation and...Read More

Where Security Fits In The Payments Processing Chain

  • June 02 2010
  • Resource: Research And Reports
  • First Data

With over 20 billion credit card purchase transactions in the US in 2009 and a highly complex system for processing those transactions, it’s not surprising that credit card information is a key target for thieves. Thieves have become adept...Read More

The Leaders in Loyalty: Feeling the Love from the Loyalty Clubs

  • May 26 2010
  • Resource: Research And Reports
  • InfoPrint Solutions and the CMO Council

Today, customer loyalty and rewards programs are everywhere – it seems like every brand has one and the average consumer is carrying a handful of laminated cards from big retailers alongside a few hole-punched printed cards from their...Read More

Growing Customer Value through Shopper Marketing & Merchandising

  • April 21 2010
  • Resource: Research And Reports
  • Relevance Partners

Today’s mobile, web-connected, social-networking consumer society demands exceptional service from retailers. Without it, shoppers simply go elsewhere. Your customers have access to vast amounts of information,  including comparative...Read More

The Top 10 Voice of the Customer (VOC) Best Practices

  • March 31 2010
  • Resource: Research And Reports
  • Kyle LaMalfa and Bob Caruso, Allegiance

During 2008 and 2009, consumer confidence in corporations and their leaders steadily declined. Billion- dollar banks have failed, insurance and mortgage giants have declared bankruptcy, big box retailers have collapsed and once “too-big...Read More

Contactless Payments: The ‘Tipping Point' Is at Hand

  • February 24 2010
  • Resource: Research And Reports
  • Dom Morea, First Data

The move to contactless payments is gaining momentum. Consumers have a strong preference for such technology and merchants are using contactless payments to reduce waiting times, satisfy customers and boost sales. Across the United States, a...Read More

The Need for Branded Online Communities

  • January 26 2010
  • Resource: Research And Reports
  • Aberdeen Group and Lithium

That a growing number of major consumer brands are transforming their existing static websites into interactive online communities is not only a recent trend but one that is rapidly accelerating. The business benefits these companies are deriving...Read More

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