Mythbusting Incentive Programs

  • July 25 2013
  • Resource: Research And Reports
  • PunchTab

BUSTING the 5 Myths of Incentive Programs Sure, you can motivate people to do almost anything you want by paying them… and there’s no question that offering incentives can be a powerful way to get your customers...Read More

Enriching Your Customer Strategy with Proactive Customer Communications

  • June 21 2013
  • Resource: Research And Reports
  • Angel

Proactive Customer Communication (PCC) refers to any outbound communications solution that delivers proactive notifications, alerts or other messages. Recipients can include consumers, constituents, patients, partners, or students and the...Read More

Moving Pictures the Future of Customer Loyalty in Canada

  • June 05 2013
  • Resource: Research And Reports
  • Aimia

In 2012, a monumental event occurred in Canada, one that saw Canadians finally embrace the destiny they had always been told would come, but which never seemed to arrive: Rush was finally inducted into the Rock and Roll...Read More

The Last Click: Addressing Mobile Shopping Cart Abandonment

  • June 03 2013
  • Resource: Research And Reports
  • PossibleNOW

Numerous studies have attempted to address and remedy shopping cart abandonment, both on the web and in the mobile space. This previous research has covered a wide range of topics to include user feedback, user behavior, user experience...Read More

Six Tips for Turning Big Data into Huge Insights

  • April 09 2013
  • Resource: Research And Reports
  • SAS

In a marketplace full of empowered consumers, people expect offers to be customized uniquely for them. Often, this simply comes down to an issue of time. Marketers that can weed out extraneous noise and make offers that are highly targeted and...Read More

The Loyalty Divide

  • March 25 2013
  • Resource: Research And Reports
  • Acxiom & Loyalty360

Acxiom and Loyalty 360 partnered to author “The Loyalty Divide” which shows that when marketers fail to connect customer data to CRM initiatives, media plans and individual customer experiences, it leads to diminished loyalty...Read More

Measuring Loyalty Beyond Simply Spend

  • March 11 2013
  • Resource: Research And Reports
  • CrowdTwist

EXTEND LOYALTY BEYOND TRANSACTIONS TO DRIVE SERIOUS BUSINESS RESULTS!Brands are benefitting from the power of advanced multi-channel loyalty software which allows them to extend their loyalty programs beyond simply measuring their customers’...Read More

Maslow’s Hierarchy of Needs for Brands

  • March 11 2013
  • Resource: Research And Reports
  • BizSciences

Brand loyalty programs are today at crossroads. What began as a simple means of rewarding customers for preferring their brand over others, loyalty is now a complicated and expensive cost center. Add to it the fact that traditional loyalty...Read More

Vail Resorts Creates Epic Experiences with Customer Intelligence

  • March 09 2013
  • Resource: Research And Reports
  • SAS

A recent Forrester's Marketing Leadership Forum featured a discussion between Vail Resorts and WIREDon how innovations on RFID, social networking, campaign management and analytics have empowered fanatical brand ambassadors in Vail Resort...Read More

How to Turn Customer Insight into Profit with Marketing Analytics

  • March 08 2013
  • Resource: Research And Reports
  • SAS

In our data-driven world, marketers can't just put campaigns together based on hunches and hope for the best. Retail giant Staples knows this well. With more than 24 million active customers, Staples relies on analytics for deep customer...Read More

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