The State of Employee Engagement in Customer Loyalty A Perspective from Loyalty360 Members

  • June 27 2018
  • Resource: Research And Reports
  • Loyalty360

>> Click to download the infographic here **Full report available to Loyalty360 corporate members As one of the largest interstate moving groups in the U.S., Wheaton World Wide | Bekins has no shortage of opportunity within...Read More

Advancement Of Loyalty And Personalization: Unlock Competitive Advantage from Your Existing Systems

  • June 20 2018
  • Resource: Research And Reports
  • The 89 Degrees Team

Conventional wisdom says business success requires steep investment in new customer acquisition. This is based in part on the reality that acquiring a new customer typically costs five times what it takes to keep an existing customer. The most...Read More

Building a Customer-First Retail Future

  • June 12 2018
  • Resource: Research And Reports
  • The Aimia Team

The pace and scale of change ripping through the retail landscape represent a considerable opportunity for those tasked with readying their organisations for a profitable future in retail. There are multiple sources of complexity to contend with...Read More

B2B Loyalty & Engagement Programs - Do They Really Work?

  • June 07 2018
  • Resource: Research And Reports
  • The Comarch Team

Gaining customer loyalty is absolutely crucial for B2B marketers. It helps to gain referrals and to create new cross-sell and up-sell opportunities. However, today it seems that they prioritize acquisition over retention. Most B2B marketers need...Read More

The State of Personalization in Customer Loyalty: A Perspective from Loyalty360 Members

  • May 31 2018
  • Resource: Research And Reports
  • Loyalty360

>>Click to download the infographic here **Full report available to Loyalty360 corporate members  While personalization is top of mind for most brands, reaching an effective personalization strategy is easier said than done...Read More

Questions that Every Marketer Should be Asking about Data Protection, GDPR, and Customer Loyalty

  • May 08 2018
  • Resource: Research And Reports
  • Jim Panagas

Let’s face it. Data Protection has suddenly become a major issue all around the globe. In the United States, we all hate having to spend the first 30 minutes of our business day deleting dozens of emails from our business in-box that we...Read More

Build a Loyalty Program That Actually Creates Loyalty

  • May 03 2018
  • Resource: Research And Reports
  • Jeff Caplan

Loyalty programs are everywhere. According to a recent Accenture survey, consumers have more than 3.3 billion loyalty program memberships in the United States, which works out to 29 programs per household. Industry statistics also suggest loyalty...Read More

Insider’s Guide to Marketing Your Restaurant on Social Media

  • April 23 2018
  • Resource: Research And Reports
  • The Xenial Team

Social media can truly move the needle on restaurant success. According to a Harvard Business Review Research Report¹ by Michael Luca, for restaurants, a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue. A report...Read More

The Guide to Driving Impact with Personalization

  • April 06 2018
  • Resource: Research And Reports
  • Krista Gunstone, Martin Mehalchin, & Shana Pilewski

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one capability that will be most important to marketing in the future...Read More

The Future of Rewards: Understanding How Consumers Value Rewards And Incentives

  • March 16 2018
  • Resource: Research And Reports
  • The Virtual Incentives Team

How do rewards and incentives impact consumers? At Virtual Incentives, we’ve always known that virtual rewards are the future. But now we’re diving deeper to better understand the relationships between consumers and incentives. The...Read More

Displaying results 31-40 (of 351)
 |<  <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?