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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
With the emergence of smartphones, text messages and push notifications, there was a time when skeptics began to doubt the relevance of email marketing. However, with privacy regulations and the elimination of the cookie, email is having a...Read More
Iris® Powered by Generali, provider of a proprietary identity and cyber protection platform, recently released the findings of its sixth annual Holiday Shopping ID Theft survey. The annual survey polls consumers on their holiday shopping...Read More
With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does the need for improved marketing strategies.
The only way forward for marketers is to start by...Read More
Generation Z presents new challenges for marketers. This digitally native demographic has a unique sense of self and its motivations are defining consumerism. In this white paper, The Lacek Group explores the attitudes and behaviors of Gen Z and...Read More
When individuals describer their smartphone’s role in their person’s life, phrases like “attached to my hip,” “constant companion” and “lifeline” were frequently used descriptions. It is no secret...Read More
The loyalty industry has come a long way from printing coupons on box tops. Today, loyalty programs can be leveraged by nearly any brand to drive revenue and deepen customer engagement. But because loyalty programs are now so widespread, it&rsquo...Read More
Modern marketing relies on customer data, both to understand customer behaviors and to deliver quality, personalized customer experiences. Today, marketers list Customer Data Platforms as the one system they cannot do without.
In the spring of 2022, the Tenerity research team surveyed 1,417 banking customers in the United States about the benefits associated with their checking accounts. The purpose of the study was to understand how many customers use their benefits...Read More
Discover What's In Store For Customer Loyalty In 20222021 was a year of constantly shifting COVID-19 policies along with changing customer needs and expectations. To stay successful brands discovered they had to make customer loyalty and...Read More
There are a lot of stereotypes and presumptions when it comes to what compels different generations to purchase. Rather than just guess, we spoke to over 5,000 global consumers, from Gen Z through to Boomers on their attitudes to personalization...Read More