Inflection Points: Seizing the Moment in Customer Loyalty

  • July 25 2014
  • Resource: Research And Reports
  • AIMIA

The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to negative curvature, or vice versa. In political science...Read More

The New Golden Guidelines for Actionable Social Engagement

  • November 11 2013
  • Resource: Research And Reports
  • Provenir

The new rules of the road for systematic listening and response on today’s social networks.A New Kind of Customer and the New OpportunitySocial networks have changed the way we market. But to be sure, the real change is yet to come. Today...Read More

From Growing Pears to Growing Connections: Three Keys to Cultivating Customer Relationships at Harry & David

  • November 08 2013
  • Resource: Research And Reports
  • SAS

When you visit the Harry & David website, you immediately notice three things.One: You’re suddenly hungry for rosy-golden pears, chocolate truffles and Moose Munch®, the gourmet flavored popcorn that goes where Cracker Jack never...Read More

The First Impressions Email Marketing Study

  • September 20 2013
  • Resource: Research And Reports
  • Ciceron

You have only seven seconds to make a first impression. This is why we try to look our best when meeting someone new, or why brands create amazing customer experiences. So why should your email marketing program be treated any different? The...Read More

The 2013 Maritz Loyalty Report

  • September 16 2013
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

The US is a highly developed loyalty market – considering the average number of programs per member, the percentage of consumers who participatein programs, and the number of programs operating in this market. In the US market, not...Read More

Realizing the BIG Value of "Small Data" Gaining Competitive Advantage Through Enterprise Preference Management

  • September 16 2013
  • Resource: Research And Reports
  • PossibleNOW

In a world abuzz about “Big Data,” there is a rapidly growing awareness of a major gap in strategic roadmaps: collecting and maintaining “Small Data.” As the industry struggles to define Big Data, let alone determine how...Read More

Card Power: The Core of a Successful Loyalty Program

  • September 11 2013
  • Resource: Research And Reports
  • Jet

  The question facing most brands is: How do You Increase the Spend and Frequency from your Consumers? The purpose of our research was to uncover data and best practices around the use of cards within a loyalty program. We found...Read More

Rewards in Interesting Times

  • August 16 2013
  • Resource: Research And Reports
  • MasterCard

 The economic turmoil of the last five years has left imprints on the financial industry that their products, programs and customers will feel for years. This document looks at impacts to loyalty programs, customer reactions, and what the...Read More

Gamification 101: An Introduction to Game Dynamics

  • August 07 2013
  • Resource: Research And Reports
  • Bunchball

In this whitepaper, you'll learn how you can use gamification to engage your customers, employees and partners. Your customers are hungry for reward, status, achievement, competition and self-expression, and they'll go out of their way...Read More

Scoring Points With Mom: The Secret For Engaging Moms to Try, Buy and Share

  • August 05 2013
  • Resource: Research And Reports
  • PunchTab

To Marketers Everywhere, We’re probably a lot like you. Work-obsessed, multi-tasking, out-of-the-box-thinking, analytic fiends. We’re marketers. And we think we should probably start a support group for people who can’t...Read More

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