CONTENT GALLERY

With ever increasing competition, and the blistering pace of the retail industry, getting granular customer information is imperative.  Retailers worldwide are trying to make sense of the vast amounts of customer data collected through POS...Read More

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined.To manage it, marketers need an approach that preserves creative engagement while...Read More

Many organizations view customer service as an important way to differentiate themselves from their competitors. However, as the number of communication channels and devices increases, so does the challenge of engaging consumers effectively and...Read More

This article explores some of the key challenges retailers face in regards to the enterprise-wide management of data and marketing communications. Specifically, as retailers expand their suite of programs and promotional offerings to customers...Read More

In a competitive market where loyalty programs are ubiquitous, brands must set themselves apart to drive customer experiences to build real relationships. It’s about distilling smart, customer-centric data to deliver a...Read More

Has your organization decided to invest the time and resources into developing a brand strategy, marketing strategy or content strategy? If so, congrats — it’s difficult to secure agreement to get even this far. This probably...Read More

Have you found a product you liked in a store, but then purchased it later online, or maybe on your smartphone right there in the store? If you answered yes, you are part of the "showrooming" phenomenon that has concerned retailers for...Read More

Big Data, analytics, and loyalty are rapidly changing the foundation of marketing. In this whitepaper, TIBCO Loyalty Lab looks at 10 significant trends that Marketers must know to be agile and customer-centric in 2014, including the latest in...Read More

The term “inflection point” has multiple definitions and each describes a moment at which our fortunes change — and in many cases, we can’t recognize the moment until after it’s passed. When it comes to customer...Read More

Over the years, CPG brands have heavily relied on retailers and expensive 3rd party research firms to collect consumer insights. Marketers pour millions of dollars into campaigns designed to increase brand preference and...Read More