Measuring Loyalty Beyond Simply Spend

  • March 11 2013
  • Resource: Research And Reports
  • CrowdTwist

EXTEND LOYALTY BEYOND TRANSACTIONS TO DRIVE SERIOUS BUSINESS RESULTS!Brands are benefitting from the power of advanced multi-channel loyalty software which allows them to extend their loyalty programs beyond simply measuring their customers’...Read More

Maslow’s Hierarchy of Needs for Brands

  • March 11 2013
  • Resource: Research And Reports
  • BizSciences

Brand loyalty programs are today at crossroads. What began as a simple means of rewarding customers for preferring their brand over others, loyalty is now a complicated and expensive cost center. Add to it the fact that traditional loyalty...Read More

Vail Resorts Creates Epic Experiences with Customer Intelligence

  • March 09 2013
  • Resource: Research And Reports
  • SAS

A recent Forrester's Marketing Leadership Forum featured a discussion between Vail Resorts and WIREDon how innovations on RFID, social networking, campaign management and analytics have empowered fanatical brand ambassadors in Vail Resort...Read More

How to Turn Customer Insight into Profit with Marketing Analytics

  • March 08 2013
  • Resource: Research And Reports
  • SAS

In our data-driven world, marketers can't just put campaigns together based on hunches and hope for the best. Retail giant Staples knows this well. With more than 24 million active customers, Staples relies on analytics for deep customer...Read More

Success with Social Loyalty

  • January 28 2013
  • Resource: Research And Reports
  • TIBCO Loyalty Lab

There’s no doubt that social media have become an important part of today’s total marketing mix, not to mention the daily lives of more than half the adults living on the planet. For this reason, it’s no surprise that social...Read More

The New Event-Driven Marketing

  • January 28 2013
  • Resource: Research And Reports
  • TIBCO Loyalty Lab

Marketing is certainly an industry going through significant change. In the span of a few short years, we’ve moved from the ubiquitous mailer and the ‘email blast approach’ to a far more fine-tuned, directed and nuanced...Read More

Critical Factors to Ensure a Positive Customer Experience

  • December 17 2012
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

Front-line sales employees have the biggest direct influence on driving positive Customer Experience, brand advocacy and community. An inspired, engaged and loyal employee channel drives better financial results and builds enduring customer...Read More

How to Deliver Bottom-Line Results with Engagement Marketing

  • December 11 2012
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

Effective Engagement Marketing solutions acquire, retain and engage customers through brand experiences that influence perception, drive behaviors, build communities and promote advocacy. Gamification and email are key digital enablers that...Read More

Minimizing Effort to Maximize Loyalty

  • December 10 2012
  • Resource: Research And Reports
  • KANA Software & Loyalty360

In the digital age information flows quickly and with few barriers. Consumers, your customers, have questions, challenges and concerns; they have high standards and limited patience. The world is their marketplace, and customers today have many...Read More

Insider Tips to Building Next Generation Consumer Loyalty Programs

  • December 03 2012
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

It costs a business 5-10 times more to acquire a new customer than it does to sell to an existing one, and current customers spend, on average, 67% more than new ones do1. although the loyalty landscape is maturing, consumers are still actively...Read More

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