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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The dunnhumby Customer Centricity Index (CCI) measures customers' perceptions of how well restaurants meet their needs and wants. This report provides a glance into customer perceptions of the most customer-centric fast food and casual dining...Read More
This SmartVideo Index: In Brief focuses on the SmartVideo engagement METRICS THAT MATTER for customer experience and marketing leaders in the insurance industry. Benchmarking the right metrics allows insurers to measure the video performance and...Read More
The Bravo Brio Restaurant Group (BBRG) first launched its surprise and delight rewards program in September 2012. The company had set a goal of generating a certain number of incremental visits per guest with the rewards program. When they did not...Read More
Establishing connections with customers is essential to build loyalty. To do that successfully, brands must understand their target audience and their motivations for joining a program.
Building loyalty requires that brands deliver more...Read More
The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to negative curvature, or vice versa. In political science...Read More
The new rules of the road for systematic listening and response on today’s social networks.A New Kind of Customer and the New OpportunitySocial networks have changed the way we market. But to be sure, the real change is yet to come. Today...Read More
When you visit the Harry & David website, you immediately notice three things.One: You’re suddenly hungry for rosy-golden pears, chocolate truffles and Moose Munch®, the gourmet flavored popcorn that goes where Cracker Jack never...Read More
You have only seven seconds to make a first impression. This is why we try to look our best when meeting someone new, or why brands create amazing customer experiences. So why should your email marketing program be treated any different? The...Read More
The US is a highly developed loyalty market – considering the average number of programs per member, the percentage of consumers who participatein programs, and the number of programs operating in this market. In the US market, not...Read More
In a world abuzz about “Big Data,” there is a rapidly growing awareness of a major gap in strategic roadmaps: collecting and maintaining “Small Data.” As the industry struggles to define Big Data, let alone determine how...Read More