The Loyalty – Customer Experience (CX) Connection

  • July 06 2015
  • Resource: Research And Reports
  • The Lenati Team

Customer-Centric MarketingCustomer experience (CX) and customer loyalty both require integration across functional and programmatic aspects of a company.Download this article to learn more about:How customer experience is tied to long-term...Read More

Designing the Right Rewards Program for Your Business

  • June 26 2015
  • Resource: Research And Reports
  • The Lenati Team

Rewards programs are a popular tactic used by marketers working to increase customer engagement and retention, and yet many of these programs fail to yield desired changes in customer behavior, driving little ROI or in many cases, appearing as a...Read More

From Loyalty to Advocacy: 9 Ways to Build an Army of Superfans

  • June 26 2015
  • Resource: Research And Reports
  • Crowdtwist Team

In today’s multichannel environment, there’s nothing more powerful than reaching consumers on a personal level, engaging them in conversations, and motivating them to take action with your brand.While you may be focusing on acquisition...Read More

How to Execute a Digital-First Strategy: Using Personalized Storytelling to Drive Digital Engagement

  • June 05 2015
  • Resource: Research And Reports
  • SundaySky Team

Forrester Research reports that while 74 percent of business executives say their company has a digital strategy, only 15 percent believe their company has the skills and capabilities to execute on that strategy.It’s time to put more...Read More

Business Intelligence Gets Smarter: Enabling Better Decisions via the Internet of Things

  • May 29 2015
  • Resource: Research And Reports
  • Chris Robson Senior Vice President, Research Science, ORC International

We live in a world where everyday items—smartphones, automobiles, security systems, wearable devices, etc.—invisibly and seamlessly communicate with each other, sensing and controlling their environment as they stay connected to all of...Read More

Metrics That Matter: SmartVideo Benchmarks for Telecommunications Leaders

  • May 22 2015
  • Resource: Research And Reports
  • SundaySky

The world's largest telco providers deploy SmartVideo programs to enhance their customer acquisition and retention initiatives. This report benchmarks the metrics that matter for personalized video programs at several use cases across the...Read More

Coalition Loyalty-Based Card-Linked Offers: A New Digital Era for Loyalty Marketing

  • May 22 2015
  • Resource: Research And Reports
  • Brandon Logsdon President & Chief Executive Officer, Fuel Rewards® program

Card-linked offers (CLOs) have paved the way for the convergence of payment transactions with coupon/ discount delivery, are bringing more customers through the doors of participating merchants and are keeping interest high in credit/debit cards...Read More

What Do Digital Marketers Really Want in 2015?

  • May 21 2015
  • Resource: Research And Reports
  • Kentico Software

The What Do Digital Marketers Really Want in 2015 report also includes top areas of investment for marketing activities, staffing, technology and more.According to the survey, high performing marketers not only plan to invest more into social and...Read More

Winners in a Down Market A Case for Innovation

  • May 14 2015
  • Resource: Research And Reports
  • Anand Ramachandran and Howard Dee, ORC International

When company executives hear words such as “Economy declining” or “Market slow down”, there is the inevitable move to tighten belts and weather the upcoming storms. Discretionary spend is reduced or altogether removed,...Read More

The Foundation of Effective Consumer Engagement

  • May 11 2015
  • Resource: Research And Reports
  • Eric Tejeda, Director of Product Marketing, PossibleNOW

When advertising pioneer David Ogilvy made this now-famous remark, the relationship between companies and consumers was in the midst of a revolution. Specifically, the relationship was the revolution – the idea that serious and powerful...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?