Data Management: The DNA to Loyalty Program Success

  • October 31 2012
  • Resource: Research And Reports
  • Altair Customer Intelligence & Loyalty360

There is no doubting the significant impact of loyalty marketing in recent history. With the continued emergence of technology and access to information, many loyalty programs have revolutionized the way consumers interact with...Read More

Improving Your Player Rewards Program: Segmentation Strategies to Drive Engagement

  • October 23 2012
  • Resource: Research And Reports
  • Rymax Marketing Services

Improving Your Player Rewards Program: Segmentation Strategies to Drive Engagement, a white paper from Rymax Marketing Services, provides expertise on how to create a loyalty program that increases repeat business through segmentation and...Read More

Where Security Fits In The Payments Processing Chain

  • June 02 2010
  • Resource: Research And Reports
  • First Data

With over 20 billion credit card purchase transactions in the US in 2009 and a highly complex system for processing those transactions, it’s not surprising that credit card information is a key target for thieves. Thieves have become adept...Read More

The Leaders in Loyalty: Feeling the Love from the Loyalty Clubs

  • May 26 2010
  • Resource: Research And Reports
  • InfoPrint Solutions and the CMO Council

Today, customer loyalty and rewards programs are everywhere – it seems like every brand has one and the average consumer is carrying a handful of laminated cards from big retailers alongside a few hole-punched printed cards from their...Read More

Growing Customer Value through Shopper Marketing & Merchandising

  • April 21 2010
  • Resource: Research And Reports
  • Relevance Partners

Today’s mobile, web-connected, social-networking consumer society demands exceptional service from retailers. Without it, shoppers simply go elsewhere. Your customers have access to vast amounts of information,  including comparative...Read More

The Top 10 Voice of the Customer (VOC) Best Practices

  • March 31 2010
  • Resource: Research And Reports
  • Kyle LaMalfa and Bob Caruso, Allegiance

During 2008 and 2009, consumer confidence in corporations and their leaders steadily declined. Billion- dollar banks have failed, insurance and mortgage giants have declared bankruptcy, big box retailers have collapsed and once “too-big...Read More

Contactless Payments: The ‘Tipping Point' Is at Hand

  • February 24 2010
  • Resource: Research And Reports
  • Dom Morea, First Data

The move to contactless payments is gaining momentum. Consumers have a strong preference for such technology and merchants are using contactless payments to reduce waiting times, satisfy customers and boost sales. Across the United States, a...Read More

The Need for Branded Online Communities

  • January 26 2010
  • Resource: Research And Reports
  • Aberdeen Group and Lithium

That a growing number of major consumer brands are transforming their existing static websites into interactive online communities is not only a recent trend but one that is rapidly accelerating. The business benefits these companies are deriving...Read More

Measuring Engagement

  • January 13 2010
  • Resource: Research And Reports
  • Bob Konsewicz, Strategic Consultant, Maritz Loyalty

Sales and marketing strategies designed to influence behaviors (or influencer strategies) are built upon the premise of driving deeper engagement with a brand – whether it be with consumers, channel partners, direct sales teams or...Read More

11 Easy Ways to Improve Your Survey Response Rates

  • December 23 2009
  • Resource: Research And Reports
  • Josh Harker, Data Gathering Strategist, Allegiance and Kyle LaMalfa, Best Practices Director & Loyalty Expert, Allegiance

11 Easy Ways to Improve Your Survey Response RateSurveys are a powerful and cost-effective way to gather information, identify and diagnose problems, and uncover new and emerging opportunities. However, one of the biggest challenges that many...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?