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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
As a marketer, you have one goal: acquire new customers. How? Referral marketing is your answer. It acquires customers other channels can’t. This guide gives you the latest best practices for referral programs. Combine these with your...Read More
When Participating in a Loyalty Programy, Earning Points or Some Other Form of Currency is Only Part of the EquationThe other key component is giving consumers the ability to redeem those hard-earned points for compelling rewards while keeping...Read More
Commercial success can be difficult to achieve, maintain and grow, especially as the world becomes a smaller more interconnected global market and businesses become more complex. Developed economies face more competition from emerging ones with...Read More
In today’s experience economy, consumers are bombarded with new experiences every day – proposals for new products, new services, and new consumption models – to improve their lives. In a world that promises compelling...Read More
Today, customers have more information, more options, and more control over the buying process than ever before. As a result, businesses must dedicate even more effort and resources to acquiring, engaging and retaining their customers. For...Read More
Building a Customer-Centric BusinessIt seems intuitive that a customer’s personal experiences are where they derive value in their relationship with a brand. We define customer experience in terms of a person’s...Read More
Define Success Criteria and Continually Optimize to Impact the bottom LineAccording to eMarketer, telcos will spend $7.13 billion on digital advertising in 2016.As telecommunications marketers allocate more budget toward it, there’s a more...Read More
Are you ready to meet the expectations of the new digital consumer?
Consumers today are mobile, self-reliant and demand fast, convenient access to information. In an age where the customer experience is the new battleground for winning and keeping...Read More
Loyalty programs come in a variety of flavors and stretch across many industries. Regardless if you are supporting a consumer-facing program or a business-to-business initiative, the one commonality shared across the majority of loyalty programs...Read More
6 Research Toolsets for Building a Better Customer ConnectionDelivering a “good” customer experience (CX) that is beneficial to both the customer and the company behind the brand may be a CX team’s goal. But &ldquo...Read More