Implementing and Measuring a Customer Centricity Framework

  • June 14 2010
  • Resource: Research And Reports
  • Kobie Marketing

Delivering Superior Customer Experiences Without a framework to create, continuously evolve, and ensure a unified customer experience, a company’s best intentions in marketing, loyalty programs, employee involvement, product development and...Read More

7 Email Campaigns To Make Your Loyalty Program Matter More to Members

  • October 18 2015
  • Resource: Research And Reports
  • Reid Sorenson & Julie Leicester, Aimia

A loyalty program without a set of communications to make it work is like having a beautiful tenor serenade an empty forest. Just as the quality of a tenor’s voice can be incredibly moving, a well-plannedcommunications strategy will...Read More

How to Use Data Analytics to Move Customer Loyalty

  • October 15 2015
  • Resource: Research And Reports
  • Cogensia Team

In today’s information age, it pays to get to know your customers. Today, businesses of all sizes are collecting customer information and leveraging data analytics to know and serve their customers better. When a company knows who their...Read More

6 Factors for Choosing Digital Marketing Tools

  • October 13 2015
  • Resource: Research And Reports
  • Kentico Software

Are you meeting customer expectations in the multichannel world?With the plethora of instant information at their fingertips, customers are taking much more control over the buying process. No longer depending on brochures or sales pitches, they...Read More

The Road to Rewards

  • September 18 2015
  • Resource: Research And Reports
  • Fuel Rewards Team

U.S. retailers and merchants face numerous options when deciding which incentives to offer their customers. A serious lack of hard data around which incentives and rewards programs consumers prefer and which ones deliver the highest levels of...Read More

Demystifying Brand Loyalty Among Baby Boomers

  • September 15 2015
  • Resource: Research And Reports
  • Crowdtwist Team

The 2015 CrowdTwist Loyalty Program Report study was conducted in June 2015. A sample of 1,208 North American consumers ages 18 to 69 participated in this study through an online survey. The report explores consumer attitudes about loyalty...Read More

Social Media Loyalty

  • September 09 2015
  • Resource: Research And Reports
  • Chirpify Team

Calling all verticals! In this Chirpify White Paper, we will be breaking downINSIDE: •Retail:See how brands like adidasutilize social media loyalty to create a direct link with their customers across channelsand use geo-location to reward...Read More

Encyclopedia Of Referral Marketing

  • August 26 2015
  • Resource: Research And Reports
  • Extole Team

Marketers need to acquire new customers. Referral marketing is the answer. The next acquisition channel for brands, it generates loyal, valuable new customers for brands while increasing the value of their existing customers. To succeed with...Read More

Demystifying Brand Loyalty Among Generation X

  • August 21 2015
  • Resource: Research And Reports
  • Crowdtwist Team

The 2015 Crowdtwist Loyalty Program Report:   |   PART 2 OF 3The 2015 CrowdTwist Loyalty Program Report study was conducted in June 2015. A sample of 1,208 North American consumers ages 18 to 69 participated in this study...Read More

Mobile Handbook: Optimize Your Customer Referral Programs for Everyday Moments

  • August 12 2015
  • Resource: Research And Reports
  • Extole Team

Wherever your customers go, your brand goes too. That’s the beauty of mobile: it gives you the chance to provide immediate customer satisfaction, wherever and whenever they want it. Smart marketers have quickly figured out they can use refer...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?