Finding B2B Marketing Success Integrating Social Media & Search

  • November 09 2010
  • Resource: Research And Reports
  • and BtoB Online

Social media: What was not so long ago cconsidered a ‘test effort’ for marketers become a staple of online marketing programs for most business-to-business (B2B) marketers. In fact, research indicates 72% of marketers currently employ...Read More

Earn, Burn and Yearn: A New Paradigm for Loyalty Marketing

  • October 27 2010
  • Resource: Research And Reports
  • Barry Kirk, Maritz

Loyalty marketing is stale. That’s not to say programs no longer work, or consumers aren’t loyal. Today’s consumers have simply come to demand more from loyalty programs. Customers want to be courted and rewarded by every...Read More

Chip-Enabled Mobile Marketing

  • October 19 2010
  • Resource: Research And Reports
  • Smart Card Alliance

As of December 2009, 286 million people in the United States—over 90% of the population—were using mobile phones. Mobile phones are clearly a mainstream consumer device.Almost one-quarter of the handsets sold in the United States are...Read More

Leveraging Loyalty to Transform Publishing

  • October 05 2010
  • Resource: Research And Reports
  • CMO Council and InfoPrint

THE CHALLENGES FACED BY TODAY’S MAGAZINE INDUSTRY, AND HOW PERSONALIZATION AND RELEVANCE COULD SAVE THE DAYThe publishing world is a mixed bag of news and headlines. In 2009, multi ple reports estimated the closure of up to 95 magazine ti...Read More

What's Critical in the Vertical | Insurance

  • September 21 2010
  • Resource: Research And Reports
  • CMO Council and Inforprint Solutions

A thought leadership program with the CMO Council and the special interest network, the Customer Experience BoardThere is some great news for marketers in the insurance space: your customers are ready, willing and able to learn more about what you...Read More

Big Brands Must Embrace Move to Mobile Relationship Marketing

  • August 30 2010
  • Resource: Research And Reports
  • Planet Oi, Inc.

Opportunity to Put Interaction in the Hands of 5 Billion Global Mobile ConsumersMobile on the MoveThe mobile phone represents the most pervasive channel of communications and targeted engagement on the planet, with more than 5 billion users...Read More

Implementing Tokenization Is Simpler Than You Think

  • August 24 2010
  • Resource: Research And Reports
  • Bruce Dragt, First Data and Rob McMillon, The Security Division of EMC

A surprisingly simple service-based approach makes implementing end-to-end encryption and tokenization in your payment environment simpler than you might think.In recent years, most merchants have followed the Payment Card Industry Data Security...Read More

Enterprise Feedback Management: The Best Practices of Customer Loyalty Leaders

  • August 12 2010
  • Resource: Research And Reports
  • Vovici

With today’s economic pressures it is more critical than ever to deepen existing customer relationships – it’s much more cost effective to keep your current customers than it is to gain new ones.The recent global downturn has put...Read More

Payment Strategies for eCommerce Growth

  • August 10 2010
  • Resource: Research And Reports
  • Phil Levy, Vice President, eCommerce Solutions - First Data

The trend is clear: Consumers are continuing to spend more money shopping online.eCommerce sales climbed 11 percent in 2009,1 even as total retail sales fell 6 percent,2 and analysts are forecasting continued strong growth in eCommerce sales over...Read More

Competing On Customer Intelligence

  • July 14 2010
  • Resource: Research And Reports
  • SAS

Leveraging insight, interaction and continuous improvement to drive customer centricitySince the beginning, most marketing business models have been built around organizational structures, management and incentive plans, financial systems and the...Read More

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