The Durbin Amendment and The Resulting Opportunity for Loyalty Programs

  • September 16 2011
  • Resource: Research And Reports
  • Steve VanFleet, CEO, RewardsNOW

If you need a good overview of how the Durbin Amendment impacts revenue via the new fed regulations on interchange fees, download this whitepaper.  Presented in an easy-to-digest Q&A format it provides straight-forward information on...Read More

5 Steps to Driving Sales with Customer Insights

  • August 23 2011
  • Resource: Research And Reports
  • cvent

Long gone are the days of mom-and-pop shops where a proprietor knew a customer’s favorite detergent, the names of all three of his kids, and the challenges he faced day to day. While decades ago deep customer knowledge was readily available,...Read More

The Auto Retailer's Ultimate 'How-to' Guide to Customer Loyalty & Retention Program Setup, Management & Measurement

  • July 12 2011
  • Resource: Research And Reports
  • MediaTrac

If you fly, buy pet food or dine out, you probably participate in a customer loyalty program. Chances are, because these and other merchants reward you for shopping with them, you tend to return to them frequently when you’re ready to...Read More

Improving Customer Experience: How Operator Can Transform Their Portals into Customer Centric Mobile Interfaces

  • March 22 2011
  • Resource: Research And Reports
  • Momac

London and Orlando, Fla., March 22nd 2011 – Momac, a leading provider of mobile solutions for operators and enterprises, today announced its latest white paper that tackles the need for mobile operators to develop a consumer-centric service...Read More

Loyalty: Looking Forward

  • March 08 2011
  • Resource: Research And Reports
  • Denis Huré and Jill Goldworn, the first club

The State of the Loyalty Industry and its Digitized, Instant FutureIn any industry, loyal customers are the cornerstones of successful businesses.In consumer-centric industries, the loyal customer is one that is familiar with an offered product or...Read More

Walking the Loyalty Tightrope

  • February 15 2011
  • Resource: Research And Reports
  • Direct Message Lab

Increasing Revenues by Increasing Relevance in Your Loyalty ProgramEveryone likes a great deal. Freebies even more. Most people love to play games that rack up points in their favor. From coffee shop punch cards to sophisticated frequent flyer...Read More

Bringing Mobile Segmentation to Life

  • January 25 2011
  • Resource: Research And Reports
  • Doug Rozen, Jeff Anulewicz, & Tom Senn, Carlson Marketing

Applying customer strategy to build stronger relationships via mobile devices“We need an iPhone app.”It is arguably the beginning and end of most mobile marketing strategies. For many companies, an iPhone app might be an essential part...Read More

Boost Your Direct Marketing Success with Prepaid Incentive Cards

  • December 28 2010
  • Resource: Research And Reports
  • Jeannie Stinnett, Director, Sales Solutions Consultant, First Data

The Evolution of Direct MarketingMuch has changed in the nearly 140 years since Chicago entrepreneur Montgomery Ward sent out the first direct mail catalog in the United States. Ward’s vision defined an industry, but he couldn’t have...Read More

Mobile Couponing Guidelines

  • December 21 2010
  • Resource: Research And Reports
  • Mobile Marketing Association

Coupons and Rebates are issued by brands or retailers to be used as a part of sales promotions for their products. Other uses include attracting customers to entertainment attractions (amusement parks, zoos, museums, etc.) and services (salons...Read More

Customer Loyalty Techniques For Business to Business Marketing Programs

  • December 07 2010
  • Resource: Research And Reports
  • Loyalty 360 and SAS

Times have and continue to change for B2B marketers. Now, more than ever, drawing upon behavioral and statistical insight to deliver marketing value to the C-Suite of B2B organizations is a strategic business imperative. From multi-channel...Read More

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