CONTENT GALLERY

PUNCHING ABOVE YOUR WEIGHTThis year, the gloves come off as we pit champions versus challengers in a battle for consumer love and loyalty. Changes in Program Member attitudes and behaviors are reshaping the loyalty landscape and pressuring...Read More

Is your partner rewards program working? Many programs fail to achieve higher partner engagement and performance because of the assumption that one size fits all. In this eBook you will learn how to design a plan that is cognizant of various job...Read More

Managing a loyalty program’s financial drivers is crucial to its success, regardless of size. Loyalty currency issued carries a monetary value that can increase a company’s liability and deferred revenue accounts. Cost per point (CPP...Read More

Customer experience is king. According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. How can brands ensure they are meeting customer expectations? A good customer...Read More

I can remember being a wee little boy in tow for weekly grocery trips with my great-grandmother and running to and fro in the back seat of that huge green Chevrolet.  It was a great way for me to spend time with her, but I was far too young...Read More

In today’s increasingly competitive retail landscape, marketers are continually searching for the most effective way to attract and retain customers. But standing out and being noticed on the shelves, in the aisles and along e-pathways is...Read More

In the Q3-Q4 2016 edition of the GRIT Report, we at GreenBook asked participants to rank various factors in importance when designing a study. Respondent Experience was at the absolute bottom of the list, which we found quite alarming...Read More

In the petroleum industry, price continues to dominate and volatile gas prices have taught consumers to seek out deals, discounts, and loyalty programs to score the best value. Such influencers not only impact where consumers purchase gas, but how...Read More

Over the last ten years, marketing has been a decidedly one-way affair. In the scramble to capture consumers’ attention, brands have sought to push their message wider, louder, and further – with marketing that thrusts advertising...Read More

There are some things in life that are unequivocally judged in the eye of the beholder-- beauty, modern art, cilantro. The same is true for loyalty strategies. That being said, it’s safe to say that there are also some things that are crowd...Read More