How to Promote Your Referral Program: A Few Hot Tips

  • September 11 2015
  • Resource: Research And Reports
  • Extole Team

Referral marketing is the next channel for customer acquisition. Whether you are a large enterprise or an innovative new brand, online referrals can help you increase mindshare and drive significant incremental revenue. Yet, your referral program...Read More

Shopper Insights to Improve Retail Loyalty Programs

  • December 04 2014
  • Resource: Research And Reports
  • SAS

The escalating proliferation of retailer customer loyalty programs has led many to question the return on their program investments. While there is debate on the best set of outcomes to measure the ROI, one of the most widely accepted metrics is...Read More

Keeping Customers: Successful Loyalty Through Analytics

  • December 04 2014
  • Resource: Research And Reports
  • SAS

The last decade has ushered in tremendous changes and challenges for businesses. Customers are more informed, they have more options, and they have higher expectations. What’s more, with increased choices and access, they have become more...Read More

Optimizing Value from Market Research (Part Two)

  • December 03 2014
  • Resource: Research And Reports
  • Scott Laing, Natasha Kennedy, and Brian Cruikshank

In Part One of our roundtable discussion about best practices in extracting maximum impact from business intelligence, we looked at the reasons companies struggle with getting the most value from their market research efforts. In Part Two, we...Read More

Mobile Payments Consumer Insights & Recommendations

  • December 03 2014
  • Resource: Research And Reports
  • Punchtab

The global mobile wallet market is expected to reach 1,420.8 million users by 2020* (quite the number). And our research bears that out: As of October 2014, consumers were dabbling with mobile payments and (excluding the notable exception of...Read More

Hospitality Industry Leader Uses Big Data to Reveal Travel Events with Competing Hotel Chains

  • December 01 2014
  • Resource: Research And Reports
  • InfoTrellis

In order to determine the true value and revenue growth potential of each of their customers, this major hotel chain had been using predictive analytics based on historical customer data. The model they had built depended on data being collected...Read More

Just How Happy Are Your Employees? Leveraging Research to Measure Employee Engagement and its Relationship to the Customer Experience

  • December 01 2014
  • Resource: Research And Reports
  • Kate Pritchard, Director of Employee Research for U.K. and Europe

Businesses around the world agree that engaged workforces are good for their bottom lines. But just how good? Through our research at ORC International, we have demonstrated that an engaged workforce provides a better customer experience, which...Read More

Optimizing Value from Market Research (Part One)

  • November 17 2014
  • Resource: Research And Reports
  • Scott Laing, Natasha Kennedy, Brian Cruikshank, ORC International

Most companies fail to realize the best value from their market research efforts. That’s usually due to a lack of coordination among those doing the research and those who could make best use of it. Companies may have valuable data on...Read More

'Tis the Season to Use Your Mobile Apps to Drive Revenues

  • November 04 2014
  • Resource: Research And Reports
  • Moblico

This year, the holiday season is expected to see an increase of 5 percent in sales coming on the heels of last year’s 3.6 percent increase according to dex media. So how do you make yourself stand out in the blizzard of holiday...Read More

Five Strategies that Align Employees, Customers, and the Organization

  • November 04 2014
  • Resource: Research And Reports
  • ORC international

Businesses across the globe feel a great shift: The competitive  landscape is changing, opening the door to more organizations  gunning for growth. From our increased reliance on technology to a greater number of businesses offering...Read More

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