The Future of Consumer Loyalty

  • January 14 2019
  • Resource: Research And Reports
  • The Lenati Team

Empowered by technology, the demands of the 21st century consumer have drastically changed. The modern consumer expects brands to provide tailored products and services—how they want it, when and where they want it—and they are willing...Read More

The Human Brand: A Better Way to Measure & Improve Customer Experience

  • January 10 2019
  • Resource: Research And Reports
  • The Fidelum Partners Team

Strong customer loyalty should be the intended outcome of any customer experience. Customer loyalty is reflected by a voluntary willingness to repurchase or recommend a particular person, company or brand. Customer loyalty is essential because it...Read More

Measurement: A Banking Industry Perspective

  • January 09 2019
  • Resource: Research And Reports
  • Loyalty360

Measurement is a necessity in every industry, and the banking industry is no different. In fact, measurement might be even more important for financial institutions because they have a fiduciary responsibility to maximize stakeholder and...Read More

How Packaging Impacts Perception

  • January 09 2019
  • Resource: Research And Reports
  • The Hinda Incentives Team

Incentive experts have always talked about how the presentation an award is just as important as the award itself. In fact, an IRF Study found that 40% – 50% of the reward experience has nothing to do with the award. Presenting an award in...Read More

State of Customer Experience 2018: The Five Habits of Highly Effective CX Professionals

  • December 21 2018
  • Resource: Research And Reports
  • The Confirmit Team

Welcome to the 2018 State of Customer Experience report. Like last year, we aimed to gather views from CX practitioners around the world to get a clear picture of the environment in which CX is operating. What are the pitfalls? Where are we making...Read More

The 10 Biggest Marketing Trends to Invest in for 2019

  • December 18 2018
  • Resource: Research And Reports
  • The CrowdTwist Team

As HY2018 comes to a close, it’s the perfect time to start mapping out where to allocate your marketing budget next year. In this e-book, we outline the top 10 trends that will impact sales, retention, and customer loyalty in 2019 and...Read More

Consumer Perceptions of the Digital Experience

  • December 11 2018
  • Resource: Research And Reports
  • The 89 Degrees Team

Proprietary Study Commissioned by 89 Degrees through Lightspeed/Kantar Marketers today face the unique challenge of optimizing an online experience to maintain a competitive customer base, and integrating channels with increasingly complex...Read More

Powering Lifetime Connections: The Three Stages

  • December 10 2018
  • Resource: Research And Reports
  • The Epsilon Team

Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime connections over the course of the relationship...Read More

The State of Next Generation Loyalty: A Perspective from Loyalty360 Members

  • December 06 2018
  • Resource: Research And Reports
  • Loyalty360

**Full report available to Loyalty360 corporate members  The question of how to offer truly individualized experiences through content, products, and messaging is a thorny one. Some brands focus on developing unified customer profiles and...Read More

Prizing Report: Nine Insights for a Solid Prizing Strategy

  • December 04 2018
  • Resource: Research And Reports
  • The HelloWorld Team

The challenge to convert consumers is greater than ever.  Between traditional advertising, email blasts, text messaging, and various social media outlets, consumers are inundated with endless communications from brands. As a result, it has...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?