2024 Customer Loyalty Trends and Perspectives: Loyalty360 Research & Reports   

  • February 23 2024
  • Resource: Research And Reports
  • Carly Stemmer Ivory, Loyalty360

The customer loyalty landscape is undergoing a profound transformation, marked by unprecedented opportunity but also uncertainty — brought on by changing customer preferences, an array of new, disparate technologies, limited internal...Read More

The Loyalty Lifecycle: Acquiring, Engaging, and Retaining Members

  • February 06 2024
  • Resource: Research And Reports
  • The Baesman Team

Ready to transform your business? Dive into the secrets of customer loyalty with our exclusive eBook. Gain insights into winning strategies that skyrocket acquisition, build meaningful connections, and retain members for the long haul. Don't...Read More

2024 Trends: Building Brand Devotion

  • January 29 2024
  • Resource: Research And Reports
  • The Lacek Group Team

Our strategy and data experts dusted off their crystal balls (which is to say, they mined decades of combined insights and innovative thinking) to collect and analyze the top five trends you should consider this year. From the wow factor to...Read More

2024 Global Consumer Trends Index

  • January 26 2024
  • Resource: Research And Reports
  • The Marigold Team

Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet. This year’s report includes more data for age generations, as well as new insights...Read More

Loyalty strategies for 2024: Best loyalty programs from around the world

  • December 20 2023
  • Resource: Research And Reports
  • The Talon.One Team

Explore Talon.One's comprehensive guide to seven winning loyalty strategies that are set to dominate in 2024. From gamification to zero-party data approaches, we’ve collected a diverse set of tactics that are applicable across industries...Read More

Re-Imagining Loyalty: A Relationship Marketer's Guide

  • December 12 2023
  • Resource: Research And Reports
  • The Marigold Team

The backdrop of loyalty is changing, fast. What was working for your loyalty programs three years ago – maybe even one year ago – might not be working anymore. According to Forrester Research, 41% of companies with revenue of $1B or...Read More

Brierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty

  • December 05 2023
  • Resource: Research And Reports
  • The Brierley - Capillary Team

In a market saturated with loyalty programs, CMOs grapple with questions like, ‘How do we measure true customer loyalty?’ and ‘Can we quantify the emotional connection customers feel?’ The Brierley Loyalty Quotient (BLQ...Read More

Tracking Convenience Report: From the Pump to the C-Store

  • November 21 2023
  • Resource: Research And Reports
  • The PDI Technologies Team

Have you spotted any interesting changes in the c-store ecosystem? We have, and we’re ready to share some trends and insights to help you maintain your competitive edge. The latest version of “Tracking Convenience Report: From the...Read More

The Ultimate Guide to B2B Promotions and Loyalty Programs

  • September 22 2023
  • Resource: Research And Reports
  • The Talon.One Team

Loyalty programs and promotions have emerged as indispensable solutions for B2B companies seeking sustainable growth. By incentivizing repeat business and larger order volumes with rewards, B2B companies can boost margins and retain more customers...Read More

Loyalty360 Brand Marketer Research: Impacts of Data and Privacy Regulations on Customer Loyalty

  • September 13 2023
  • Resource: Research And Reports
  • Carly Stemmer Ivory & Mark Johnson, Loyalty360

The evolving landscape of data and privacy regulations has forced brands to reevaluate their approaches to data collection, management, and communications, all of which significantly impact customer loyalty strategies. Research shows that...Read More

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