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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Brands today have to contend with far more competition and greater distraction in the marketplace. Consumers are in control and marketers are devising new strategies to keep them engaged and loyal to their brands. Since numerous ways exist to...Read More
Many retail brands are marketing a lifestyle or feeling, rather than a product. These brands focus on the emotion tied to the brand experience. Whether it is eating crackers or running a marathon, these brands stand for a point of view or...Read More
Data visualization is the presentation of data in a visual format. It allows users to easily identify behavioral patterns, trends and correlations through illustrative techniques and software. The key is to keep it simple and let the pictures...Read More
It is estimated that companies spend billions of dollars every year trying to retain customers. One of the strategies that companies utilize is recognizing and rewarding loyal behavior. In fact, you are probably reading this paragraph, and maybe...Read More
Loyalty programs make up a big business. In the U.S. alone, companies spend about $2 billion annually on loyalty programs. Yet loyalty initiatives today are evolving. They are becoming more sophisticated and integrated, enabling consumers to have...Read More
Winning customers is crucial to the success of any brand, but keeping them is even more essential. At a time when competition is erce and brand loyalty is eeting, it’s in your best interest to implement a marketing strategy that turns one...Read More
Today, people want things faster, better, bigger -- and all for less. Retail shopping is no exception. Brands need an omnichannel approach to reach consumers, build relationships and create touch points throughout the customer journey, both online...Read More
With the explosion of big data, it has become increasingly difficult for businesses to access and apply data in a timely manner using traditional database processes. For retailers, implementing an Agile process provides a new, better way to...Read More
The 2016 Bond Loyalty Report study was conducted in January of 2016. A sample of nearly 12,000 U.S. and over 7,000 Canadian consumers participated in this study through an online survey.
The report explores year-over-year changes in...Read More
CrowdTwist and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands over a one-month period from March 2016 to April 2016. The purpose of the survey was to study how leading brands are evolving the way they interact with consumers...Read More