CONTENT GALLERY

Consumers don’t care if your brand disappears. At least that is the case according to a recent study from Havas, which revealed consumers felt that 77 percent of brands could disappear, and no one would really care. To answer the obvious...Read More

As a retailer, you’re thinking about customer engagement. In a time when consumers have unlimited choice amid increased competition, building stronger relationships with customers is more important than it has ever been. That’s why...Read More

The 2019 holiday season, between Thanksgiving and Christmas, is condensed this year. It is six days shorter, which gives consumers less time to shop. Here’s what will likely happen: • E-commerce and mobile commerce will reach new...Read More

77% of loyalty programmes fail within the fi rst two years,2 and only 41% of consumers say that programmes make them feel more loyal to a brand.3 It’s clear that loyalty programmes do not come close to keeping up with consumer preferences...Read More

They’re young, they’re digitally savvy, they’re globally minded, and they have high expectations from brands. No, we’re not talking about millennials—every marketer’s go-to target group. This is Generation Z...Read More

Customer loyalty is becoming harder and harder to attain. With increased competition, brands are continually driving down prices (and margins) to make the sale. Savvy consumers can easily find what they want at the cheapest price with a quick...Read More

To understand the current state of customer experience (CX) management, the Qualtrics XM Institute surveyed 212 large companies with at least $500 million in annual revenues. Respondents not only answered questions about their organizations...Read More

IMAGINE THIS...  You’re shopping for a birthday gift for your mom. She’s an avid bowler and while you don't care about bowling, you decide to buy her a new bowling bag online from a sporting goods store. Since you were...Read More

Any good marketer knows that excelling in the age of the consumer is all about creating tailored brand experiences that speak directly to customers’ needs. But while they enjoy the convenience and relevance that these personalized...Read More

PrizeLogic Engage Reports provide research and real world examples to help brands better engage with their customers. In the Prizing Engage Report, we expand upon our 2018 Incentivized Engagement Report that revealed 81% of consumers are more...Read More