CONTENT GALLERY

76% of marketers aren’t fully confident that their data actually reaches in-market consumers. 94% of businesses suspect that their customer data is inaccurate. It doesn’t have to be that way. Imagine this… A traveler wants to...Read More

In May 2019, KNow Research conducted a Pop-Up Insights Booth at Loyalty Expo to delve deeper into the question and find out what drives this brand loyalty and how loyalty marketers view brand loyalty. KNow Research is a full-service, qualitative...Read More

With competition just a few clicks away, customer loyalty is more important than ever before. Loyal customers improve your brand image, convert quicker, cost 5-25X less than acquiring new customers, and are likely to shop with you more often. ...Read More

In 5 to 10 years, the loyalty industry will look very different than it does today due to massive disruption. Industries are always changing, so perhaps the prediction that ‘loyalty will be revolutionized’ won’t be a shock to...Read More

The process of building an enterprise loyalty program is not to be taken lightly. It requires diligence regarding research, consultation, and implementation to launch a solution. It’s not only a fully-scaled program but a marketing campaign...Read More

Personalization is marketing’s holy grail. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80% of people are more likely to do business with a company that offers personalized...Read More

Through our deliberately different and measurably superior approach, the Alliance Data Analytics & Insights Institute research reveals: What’s most important to customers in the brand communications and marketing experienceGaps between...Read More

The digital revolution has changed how people shop. Consumers are no longer relying solely on retailer middle men. Instead, shoppers are choosing to shop directly from their preferred brands. Selling direct-to-consumer, or D2C, has prompted a wave...Read More

Consumer subscription services are big business. Whether a curated service, a monthly replenishment or a premium access model, consumers are more willing than ever to pay a monthly fee for convenience and personalized experience. Subscription...Read More

Adapting to the new era A few years ago, many brands with loyalty programs were living in denial.  With plenty of members signed up to their schemes, they believed that they had loyalty locked in — not realizing that many of those...Read More