Loyalty That Lasts: Evolving Growth Strategies to Activate Emotional Connections with Brands

  • October 30 2019
  • Resource: Research And Reports
  • The Cheetah Digital Team

Consumers don’t care if your brand disappears. At least that is the case according to a recent study from Havas, which revealed consumers felt that 77 percent of brands could disappear, and no one would really care. To answer the obvious...Read More

Premium Loyalty: Answers to the Questions You Should be Asking

  • October 21 2019
  • Resource: Research And Reports
  • The Clarus Commerce Team

As a retailer, you’re thinking about customer engagement. In a time when consumers have unlimited choice amid increased competition, building stronger relationships with customers is more important than it has ever been. That’s why...Read More

The Retail Marketer's Guide To Holiday Planning: How To Navigate This Year's Holiday Trends

  • October 17 2019
  • Resource: Research And Reports
  • The HelloWorld Team

The 2019 holiday season, between Thanksgiving and Christmas, is condensed this year. It is six days shorter, which gives consumers less time to shop. Here’s what will likely happen: • E-commerce and mobile commerce will reach new...Read More

Beyond traditional loyalty programmes: How multidimensional loyalty works

  • October 17 2019
  • Resource: Research And Reports
  • The cxLoyalty Team

77% of loyalty programmes fail within the fi rst two years,2 and only 41% of consumers say that programmes make them feel more loyal to a brand.3 It’s clear that loyalty programmes do not come close to keeping up with consumer preferences...Read More

Generation Z is Here. What Are you Waiting For?

  • October 17 2019
  • Resource: Research And Reports
  • The Bond Brand Loyalty Team

They’re young, they’re digitally savvy, they’re globally minded, and they have high expectations from brands. No, we’re not talking about millennials—every marketer’s go-to target group. This is Generation Z...Read More

Consumer Research Report: The Marketer’s Guide to Brand Loyalty

  • October 08 2019
  • Resource: Research And Reports
  • The CrowdTwist Team

Customer loyalty is becoming harder and harder to attain. With increased competition, brands are continually driving down prices (and margins) to make the sale. Savvy consumers can easily find what they want at the cheapest price with a quick...Read More

The State of Customer Experience Management: 2019 Insight Report

  • September 18 2019
  • Resource: Research And Reports
  • The Qualtrics Team

To understand the current state of customer experience (CX) management, the Qualtrics XM Institute surveyed 212 large companies with at least $500 million in annual revenues. Respondents not only answered questions about their organizations...Read More

Overcoming The Privacy Vs Personalization Paradox

  • September 05 2019
  • Resource: Research And Reports
  • The Jebbit Team

IMAGINE THIS...  You’re shopping for a birthday gift for your mom. She’s an avid bowler and while you don't care about bowling, you decide to buy her a new bowling bag online from a sporting goods store. Since you were...Read More

The Privacy Paradox

  • August 28 2019
  • Resource: Research And Reports
  • The Cheetah Digital Team

Any good marketer knows that excelling in the age of the consumer is all about creating tailored brand experiences that speak directly to customers’ needs. But while they enjoy the convenience and relevance that these personalized...Read More

Prizing Engage Report: Research and Real World Examples to Help Brands Better Engage With Consumers

  • August 19 2019
  • Resource: Research And Reports
  • The Prizelogic Team

PrizeLogic Engage Reports provide research and real world examples to help brands better engage with their customers. In the Prizing Engage Report, we expand upon our 2018 Incentivized Engagement Report that revealed 81% of consumers are more...Read More

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