CONTENT GALLERY

77% of loyalty programmes fail within the fi rst two years,2 and only 41% of consumers say that programmes make them feel more loyal to a brand.3 It’s clear that loyalty programmes do not come close to keeping up with consumer preferences...Read More

They’re young, they’re digitally savvy, they’re globally minded, and they have high expectations from brands. No, we’re not talking about millennials—every marketer’s go-to target group. This is Generation Z...Read More

Customer loyalty is becoming harder and harder to attain. With increased competition, brands are continually driving down prices (and margins) to make the sale. Savvy consumers can easily find what they want at the cheapest price with a quick...Read More

To understand the current state of customer experience (CX) management, the Qualtrics XM Institute surveyed 212 large companies with at least $500 million in annual revenues. Respondents not only answered questions about their organizations...Read More

IMAGINE THIS...  You’re shopping for a birthday gift for your mom. She’s an avid bowler and while you don't care about bowling, you decide to buy her a new bowling bag online from a sporting goods store. Since you were...Read More

Any good marketer knows that excelling in the age of the consumer is all about creating tailored brand experiences that speak directly to customers’ needs. But while they enjoy the convenience and relevance that these personalized...Read More

PrizeLogic Engage Reports provide research and real world examples to help brands better engage with their customers. In the Prizing Engage Report, we expand upon our 2018 Incentivized Engagement Report that revealed 81% of consumers are more...Read More

76% of marketers aren’t fully confident that their data actually reaches in-market consumers. 94% of businesses suspect that their customer data is inaccurate. It doesn’t have to be that way. Imagine this… A traveler wants to...Read More

In May 2019, KNow Research conducted a Pop-Up Insights Booth at Loyalty Expo to delve deeper into the question and find out what drives this brand loyalty and how loyalty marketers view brand loyalty. KNow Research is a full-service, qualitative...Read More

With competition just a few clicks away, customer loyalty is more important than ever before. Loyal customers improve your brand image, convert quicker, cost 5-25X less than acquiring new customers, and are likely to shop with you more often. ...Read More