CONTENT GALLERY

Marketers are increasingly turning to first-party declared data to fuel their strategies.  In this playbook, we'll cover the strengths and weaknesses of third-party, second party and first-party data and where declared data fits into the...Read More

Already a member of Loyalty360: Access codes for brands will be supplied by your account manager. This report will bring additional insight to marketers who want their loyalty programs to survive and thrive. For brands looking for an...Read More

Benchmarking your performance against the leaders of your industry allows you to assess your business with a more objective lens and focus your strategy on the right growth levers to reach your goals.In this guide, you’ll learn how to...Read More

This handy, actionable guide will take you through everything you need to know about omnichannel loyalty. When it comes to shopping for technology, wouldn’t it be nice if you had a handy guide that could tell you what’s important...Read More

CPG Loyalty Programs have proven to be an effective tool for driving sales and motivating other valuable consumer actions. To be successful, CPG brands need to create loyalty strategies that are designed to address their unique industry dynamics...Read More

Download this resource bundle to get a comprehensive overview of Premium Loyalty in the retail industry, learn about its impact on today’s consumers, and figure out how to start evaluating your options for launching a premium loyalty program...Read More

Loyalty marketing and CX are stronger together by building frictionless experiences for all and creating personalized experiences for a brand’s best customers. By delivering, prioritizing, and personalizing experiences at each touch point...Read More

Creating lasting customer loyalty with data-driven marketingIn this guide, we will explore the four main uses of AI and ML in loyalty marketing: Personalization, Chatbots, Gamification and Loyalty Fraud Prevention, as well as specific...Read More

Exploring the opportunities created by the prepayment, postpayment, and preordering models, the benefits of using artificial intelligence to predict the next purchase, and many ways of preventing fraudsters, this material reveals what’s next...Read More

While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex Martech landscape. There is often a lack of understanding about what various suppliers offer, their core competencies, and...Read More