2016 Retail Shopping Study: A Marketer's Guide to Delivering Real-Time, Personalized Engagements

  • March 30 2017
  • Resource: Research And Reports
  • The SessionM Team

In today’s mobile-first world, consumer expectations are high and their needs are specific. Retail shoppers expect consistent communication and shopping experiences across all channels and touchpoints - not just in-store - and if brands fail...Read More

Philadelphia Insurance Realizes VoC Return on Investment

  • March 28 2017
  • Resource: Research And Reports
  • The Confirmit Team

The insurance industry looked and behaved quite differently in 2010 following the dramatic recession. Customers and prospects had more questions, hesitancy and concerns. Previously expected market share was no longer guaranteed and the competitive...Read More

A Buyer's Guide to Loyalty Marketing Automation for QSRs

  • March 15 2017
  • Resource: Research And Reports
  • The SessionM Team

Membership in U.S. loyalty programs has increased to more than 2.6 billion participants, indicating consumers’ willingness to share their information with brands in exchange for benefits and a great opportunity for brands to create deep...Read More

Rewarding People Beyond Discounts

  • March 13 2017
  • Resource: Research And Reports
  • The CrowdTwist Team

When devising a loyalty program, an initial step in the planning process is deciding the goals and value you want to gain and deliver through the program. This guides the development of the program’s points economy. Consumers are most...Read More

The Four Myths of Video Marketing

  • February 14 2017
  • Resource: Research And Reports
  • The Pitney Bowes Team

In the world of business, ideas and technologies come and go, but video has staying power. It’s an engaging medium that’s linked to improved customer experience, and better experiences drive better business results. Like most new ...Read More

The Synchrony Trend Spotter: Ten Retail Trends to Watch in 2017

  • February 13 2017
  • Resource: Research And Reports
  • The Synchrony Financial Team

From pop-ups to talking homes, the ten trends below are exciting developments in retail that are sure to make headlines in the coming year.As we look to the coming year for trends and new developments, the retail field is full of exciting...Read More

Personalization, Not Points: Understanding the Language of Loyalty

  • January 30 2017
  • Resource: Research And Reports
  • The Metia Team

Improving customer loyalty and driving lifetime value are core priorities for most brands. Whether this is measured as affinity, fandom, or delighted customers, the goal is fundamentally the same: to drive mutually beneficial outcomes for a...Read More

Major Purchase Consumer Study

  • January 12 2017
  • Resource: Research And Reports
  • Ronda Slaven, Vice President, Research & Insights Leader

By studying the journey consumers make when deciding on major purchases of $500 or more, Synchrony Financial measures and reports on behavioral and attitudinal trends. For the fifth year in a row, Synchrony Financial has collected data from...Read More

A New Methodology for Predicting the ROI of a Loyalty Program

  • January 11 2017
  • Resource: Research And Reports
  • The Lenati Team

Introducing the Lenati Loyalty ROI SimulatorWhen making decisions around re-designing a loyalty program, Marketers always want to know the return on investment (ROI) of the new loyalty program. Predicting the ROI is extremely difficult, as each...Read More

Making Customer Lifetime Value Real

  • January 05 2017
  • Resource: Research And Reports
  • The Pitney Bowes Team

The age of the customer is forcing firms to reconsider what really fuels their business — their customers. Customers now are more mobile, consume more reviews, and buy more online than ever before. Companies must respond by becoming customer...Read More

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