Loyalty360 Technology Today 2021 | Industry Report

  • March 15 2021
  • Resource: Research And Reports
  • Loyalty360

Loyalty360, the association for customer loyalty, released its first ‘Technology Today Industry Report,’ a one-of-a-kind analysis unlike any in the market. The report includes pertinent sections: an in-depth perspective on customer...Read More

The Best of Both Worlds: Loyalty Marketing and CX

  • April 07 2021
  • Resource: Research And Reports
  • The Lacek Group Team

Loyalty marketing and CX are stronger together by building frictionless experiences for all and creating personalized experiences for a brand’s best customers. By delivering, prioritizing, and personalizing experiences at each touch point...Read More

Retail Loyalty Programs: How to Maximize the Customer Experience with Comarch AI

  • March 26 2021
  • Resource: Research And Reports
  • The Comarch Team

Creating lasting customer loyalty with data-driven marketingIn this guide, we will explore the four main uses of AI and ML in loyalty marketing: Personalization, Chatbots, Gamification and Loyalty Fraud Prevention, as well as specific...Read More

Technologies to Improve Customer Engagement in the Oil & Gas Industry

  • March 23 2021
  • Resource: Research And Reports
  • The Comarch Team

Exploring the opportunities created by the prepayment, postpayment, and preordering models, the benefits of using artificial intelligence to predict the next purchase, and many ways of preventing fraudsters, this material reveals what’s next...Read More

Loyalty360 Brand Marketer Research | Challenges in Assessing Customer Loyalty Partners

  • March 11 2021
  • Resource: Research And Reports
  • Loyalty360

There is a monumental interest in customer loyalty– and a need that is perhaps more pressing than ever before. To meet and exceed customer expectations, differentiate oneself, better understand customers, and create meaningful connections...Read More

Gamification Increases Customer Engagement

  • March 09 2021
  • Resource: Research And Reports
  • The Evolving Systems Team

Using games within a self-care mobile app provides an effective channel via which enterprises can engage their customers. This is important because it meets the need to find effective reasons for customers to choose to use these apps on a more...Read More

Anatomy of a True CX insight: 5 Definitive Tests to Distinguish Between Insights + Data Points

  • February 23 2021
  • Resource: Research And Reports
  • The SMG Team

If you’re measuring the customer experience, you likely don’t have a shortage of CX data. But that data doesn’t do anything on its own. In order to really understand your business and drive customer loyalty, you have to be able...Read More

Navigate the Digital Transformation Without Compromising on CX

  • February 09 2021
  • Resource: Research And Reports

The results of high-quality digital efforts may be enticing—improved operational efficiency, impressive revenue growth, and increased Overall Satisfaction. But jumping into a digital transformation without a strategy is worse than staying...Read More

New User Missed Opportunity: Are New Shoppers Falling Out of Your Funnel Forever?

  • February 01 2021
  • Resource: Research And Reports
  • The Forter Team

2020 was marked by significant changes to the global commerce climate. A pivot to digital channels has propelled higher rates of new online shoppers by 2x greater than pre COVID-19 levels. While this offers enormous business growth potential, it...Read More

Loyalty360 Industry Report | Perspective on Emotional Loyalty

  • January 26 2021
  • Resource: Research And Reports
  • Loyalty360

Over the last six months, Loyalty360 has conducted regular interviews with marketers and suppliers  to better understand both sides’ hurdles and successes and what expectations for emotional loyalty are in the future. As such...Read More

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