Consumer Research Report: The Marketer’s Guide to Brand Loyalty

  • October 08 2019
  • Resource: Research And Reports

Customer loyalty is becoming harder and harder to attain. With increased competition, brands are continually driving down prices (and margins) to make the sale. Savvy consumers can easily find what they want at the cheapest price with a quick...Read More

The State of Customer Experience Management: 2019 Insight Report

  • September 18 2019
  • Resource: Research And Reports

To understand the current state of customer experience (CX) management, the Qualtrics XM Institute surveyed 212 large companies with at least $500 million in annual revenues. Respondents not only answered questions about their organizations...Read More

Overcoming The Privacy Vs Personalization Paradox

  • September 05 2019
  • Resource: Research And Reports

IMAGINE THIS...  You’re shopping for a birthday gift for your mom. She’s an avid bowler and while you don't care about bowling, you decide to buy her a new bowling bag online from a sporting goods store. Since you were...Read More

The Privacy Paradox

  • August 28 2019
  • Resource: Research And Reports

Any good marketer knows that excelling in the age of the consumer is all about creating tailored brand experiences that speak directly to customers’ needs. But while they enjoy the convenience and relevance that these personalized...Read More

Prizing Engage Report: Research and Real World Examples to Help Brands Better Engage With Consumers

  • August 19 2019
  • Resource: Research And Reports

PrizeLogic Engage Reports provide research and real world examples to help brands better engage with their customers. In the Prizing Engage Report, we expand upon our 2018 Incentivized Engagement Report that revealed 81% of consumers are more...Read More

The Declared Data Playbook

  • August 19 2019
  • Resource: Research And Reports

76% of marketers aren’t fully confident that their data actually reaches in-market consumers. 94% of businesses suspect that their customer data is inaccurate. It doesn’t have to be that way. Imagine this… A traveler wants to...Read More

7 Brand Loyalty Drivers: What Makes the Loyalty Community Brand Loyal?

  • August 15 2019
  • Resource: Research And Reports

In May 2019, KNow Research conducted a Pop-Up Insights Booth at Loyalty Expo to delve deeper into the question and find out what drives this brand loyalty and how loyalty marketers view brand loyalty. KNow Research is a full-service, qualitative...Read More

The Power of 1oyalty: How Consumer-Given, First-Party Data Transforms Customer Loyalty Programs

  • August 06 2019
  • Resource: Research And Reports

With competition just a few clicks away, customer loyalty is more important than ever before. Loyal customers improve your brand image, convert quicker, cost 5-25X less than acquiring new customers, and are likely to shop with you more often. ...Read More

The Future of Loyalty: Disruptions That Will Revolutionize The Industry

  • August 05 2019
  • Resource: Research And Reports

In 5 to 10 years, the loyalty industry will look very different than it does today due to massive disruption. Industries are always changing, so perhaps the prediction that ‘loyalty will be revolutionized’ won’t be a shock to...Read More

How to Build an Enterprise Loyalty Program With Insights From Sugarfina

  • August 05 2019
  • Resource: Research And Reports

The process of building an enterprise loyalty program is not to be taken lightly. It requires diligence regarding research, consultation, and implementation to launch a solution. It’s not only a fully-scaled program but a marketing campaign...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?