Global Emotional Loyalty: How Brands Build Emotional Connections With Customers By Region and Industry Through Loyalty

  • November 13 2019
  • Resource: Research And Reports

Transactional loyalty is not enough. Somewhere along the way, loyalty has gotten lost among heavy discounting and the hundreds of daily promotional offers inundating consumers. Because of this influx of information, customers frequently depend on...Read More

Cybercrime SOS: Building Consumer Trust in The Face of Online Threats

  • November 13 2019
  • Resource: Research And Reports

The connected world presents individuals and businesses alike with great opportunities and challenges – many of which are yet to be fully realised or understood. As our reliance on connected devices, online accounts and transactions...Read More

Disrupting the 2020 Contact Center

  • October 30 2019
  • Resource: Research And Reports

The way businesses compete and win in the Experience Economy has changed. As experiences continue to grow faster than goods and services as a proportion of the economy, the organizations that rise to the top are differentiating themselves based on...Read More

Global Ecommerce Expansion: Payments and Fraud Prevention Trends Report

  • October 30 2019
  • Resource: Research And Reports
  • Kount

Consumers around the world are shopping online more every year. In 2019, they will buy more than $3 trillion from retail websites, and ecommerce will account for one-sixth of global retail sales, Internet Retailer estimates. And, while many...Read More

Loyalty That Lasts: Evolving Growth Strategies to Activate Emotional Connections with Brands

  • October 30 2019
  • Resource: Research And Reports

Consumers don’t care if your brand disappears. At least that is the case according to a recent study from Havas, which revealed consumers felt that 77 percent of brands could disappear, and no one would really care. To answer the obvious...Read More

Premium Loyalty: Answers to the Questions You Should be Asking

  • October 21 2019
  • Resource: Research And Reports

As a retailer, you’re thinking about customer engagement. In a time when consumers have unlimited choice amid increased competition, building stronger relationships with customers is more important than it has ever been. That’s why...Read More

The Retail Marketer's Guide To Holiday Planning: How To Navigate This Year's Holiday Trends

  • October 17 2019
  • Resource: Research And Reports

The 2019 holiday season, between Thanksgiving and Christmas, is condensed this year. It is six days shorter, which gives consumers less time to shop. Here’s what will likely happen: • E-commerce and mobile commerce will reach new...Read More

Beyond traditional loyalty programmes: How multidimensional loyalty works

  • October 17 2019
  • Resource: Research And Reports

77% of loyalty programmes fail within the fi rst two years,2 and only 41% of consumers say that programmes make them feel more loyal to a brand.3 It’s clear that loyalty programmes do not come close to keeping up with consumer preferences...Read More

Generation Z is Here. What Are you Waiting For?

  • October 17 2019
  • Resource: Research And Reports

They’re young, they’re digitally savvy, they’re globally minded, and they have high expectations from brands. No, we’re not talking about millennials—every marketer’s go-to target group. This is Generation Z...Read More

Consumer Research Report: The Marketer’s Guide to Brand Loyalty

  • October 08 2019
  • Resource: Research And Reports

Customer loyalty is becoming harder and harder to attain. With increased competition, brands are continually driving down prices (and margins) to make the sale. Savvy consumers can easily find what they want at the cheapest price with a quick...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?