How to Build a Loyalty Program for the Modern Consumer

  • March 21 2019
  • Resource: Research And Reports

Traditional retail was all about the retailer. So too were traditional loyalty programs. With points, discounts, and other purely transactional elements, everything focused on trying to make the customer loyal to the retailer. Loyalty was viewed...Read More

Confirmit CX Nudge Time to Take Action: A CX Engagement Toolkit to Support True Business Impact

  • March 11 2019
  • Resource: Research And Reports

Are you surprised that your CX program is not delivering the results you are expecting? Is it struggling to drive sustainable change? Despite the comprehensive feedback your program has collected. Despite the advanced analytics identifying the key...Read More

2019 Loyalty Barometer Report: What Consumers Think of Loyalty & Reward Programs

  • March 05 2019
  • Resource: Research And Reports

In 2017, HelloWorld, A Merkle Company released its first Loyalty Barometer Report -- a look at how consumers really feel about reward programs and where brands may need to pivot to accommodate consumer preferences. Due to the quickly-evolving...Read More

Incentivized Engagement Report: How Brands Can Leverage Incentives to Motivate Behavior Across the Customer Journey

  • February 27 2019
  • Resource: Research And Reports

For brand marketers, the term “incentives” might bring to mind discounts or coupons. However, price markdowns on products or services are not the only way to encourage consumers to complete purchases. In fact, discounts are the tip of...Read More

Humanizing Loyalty: A Road Map to Establishing Genuine Emotional Loyalty at Scale

  • February 25 2019
  • Resource: Research And Reports

You’re never too big to establish a more human side to your loyalty efforts.On the following pages, we’ll define what humanizing loyalty means and why it’s more critical than ever to creating an unbreakable bond with your...Read More

20 Marketing Strategies to Challenge Amazon

  • February 19 2019
  • Resource: Research And Reports

Despite consumer spending reaching its highest in eight years, 2017 saw major changes in the retail space. 50 US retailers filed for bankruptcy, and some brick and mortar stores scaled back and closed locations.Where did consumers spend their...Read More

[Infographic] The State of Best-in-Class Customer Experience: Top Imperatives for Your Marketing Strategy in 2019

  • February 12 2019
  • Resource: Research And Reports

Marketers today have a great vision around their goals, but many lack the ability to achieve them. There are key challenges that lie around customer trust and data privacy, internal knowledge gaps, rapidly changing technologies, and (not-so...Read More

Industry Experts Share Their Predictions for Customer Loyalty

  • February 07 2019
  • Resource: Research And Reports
  • The Oracle Team

Last year saw a number of retailers rebuilding their loyalty programs from the ground up with the introduction of the Nordy Club from Nordstrom and the relaunch of Macy’s Star Rewards program, for example. While established players, such as...Read More

Giving Customers What They Want: Personalized and Predictive Brand Experiences

  • January 22 2019
  • Resource: Research And Reports
  • The CrowdTwist Team

According to Forrester, the consumer landscape has changed. Consumers are more empowered than ever, have more choices available to them, and have greater expectations from the brands they purchase from and engage with.The recent State of the...Read More

The Future of Consumer Loyalty

  • January 14 2019
  • Resource: Research And Reports
  • The Lenati Team

Empowered by technology, the demands of the 21st century consumer have drastically changed. The modern consumer expects brands to provide tailored products and services—how they want it, when and where they want it—and they are willing...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?