CONTENT GALLERY

In late 2022 and early 2023, Loyalty360 surveyed brand members to better understand their current uses, challenges, and opportunities regarding preference centers. The effective administration of preference centers is relatively varied for brands....Read More

Transactional loyalty programs — points, discounts, and coupons — are losing engagement as customers continually change. In the current market, these programs are only successful when they offer the best deal.  From studying...Read More

New consumer behaviors have caused a shift in focus to availability over brand loyalty. Through studying how changing consumer psychology impacts buying decisions, brands can become customer-centric, connecting with their customers more...Read More

Consumers continue to reinforce what they look for when it comes to loyalty. Brands can tailor their strategies and experiences to carve out a differentiated space with their loyalty members to propel their programs and drive engagement. But what...Read More

Due to the looming financial crisis and recession, the business world is facing a period of uncertainty. But even in such a turbulent economic climate, customer loyalty can be the way out. In order to help companies invest wisely into the loyalty...Read More

Three years ago, your company may have been asking, “Should we have a crypto strategy?” Today, you must ask: “What is our crypto strategy?” What changed?  With cryptocurrency adoption growing, forgoing a...Read More

There is a realization that the focus on customer loyalty is growing considerably amongst brands. From Loyalty360’s perspective, those who do it well have several key traits in common: strong internal focus, aligned goals and vision, the...Read More

Earning and maintaining customer loyalty is always a challenge, even more so in this age of rising consumer expectations. Continually evolving technologies and increasingly restrictive compliance requirements only add to the challenge. To maintain...Read More

With the emergence of smartphones, text messages and push notifications, there was a time when skeptics began to doubt the relevance of email marketing. However, with privacy regulations and the elimination of the cookie, email is having a...Read More

Iris® Powered by Generali, provider of a proprietary identity and cyber protection platform, recently released the findings of its sixth annual Holiday Shopping ID Theft survey. The annual survey polls consumers on their holiday shopping...Read More