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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The evolving landscape of data and privacy regulations has forced brands to reevaluate their approaches to data collection, management, and communications, all of which significantly impact customer loyalty strategies. Research shows that...Read More
Have you spotted any interesting changes in the c-store ecosystem? We have, and we’re ready to share some trends and insights to help you maintain your competitive edge.
The latest version of “Tracking Convenience Report: From the...Read More
Loyalty programs and promotions have emerged as indispensable solutions for B2B companies seeking sustainable growth. By incentivizing repeat business and larger order volumes with rewards, B2B companies can boost margins and retain more customers...Read More
Convenience store loyalty programs typically attract customers with rewards, point accruals for discounts, and promotions. But as the digital revolution continues to progress, many consumers find these types of benefits offer the bare minimum...Read More
Loyalty programs are a mainstay of modern customer relationships. Consumers like them as a way to get discounts, special offers, and recognition. Companies like them as a way to build trust and long-term relationships. Beyond the obvious benefit...Read More
As third-party delivery (3PD) platforms mature, restaurants are reevaluating the value these services provide. While 3PDs offered a lifeboat for restaurants in terms of profits during the pandemic, exorbitant fees and brand dilution have spurred...Read More
In early 2023, Loyalty360 surveyed Brand Members to better understand their perspectives on challenges with and opportunities for emotional loyalty. The results highlight the growing significance of emotional connections in fostering customer...Read More
Want to unlock the key to reaching and engaging customers across multiple channels? Ready to supercharge your campaigns with data-driven strategies?
In our comprehensive guide you'll learn:
How to effectively integrate email, direct mail...Read More
In late 2022, Marigold surveyed 1,561 U.S. consumers to better understand their sentiment to brand loyalty and what they expect from their favorite brands. They told Marigold how their favored brands communicate with them, what differentiates...Read More
Have you wondered, “Do consumers care about sustainability?”American consumers have spoken. They want to work with sustainable businesses, and they’re willing to pay more for sustainable products and services.How can you leverage...Read More