CONTENT GALLERY

Customer loyalty should be a crucial aspect of any company’s business strategy. In the ever-evolving landscape of technology and customer expectations, it’s more complex than ever for brands, agencies, and supplier partners to...Read More

Gamification is the addition of game-like elements into a customer’s shopping experience. In the customer loyalty space, gamification is a current trend in driving member engagement with loyalty programs. However, while gamification...Read More

As more brands introduce or enhance their loyalty program offerings, consumer expectations surrounding those offerings continue to increase. Consumers face a “sea of sameness” where many loyalty programs look, feel, and function the...Read More

Between high inflation and supply chain issues, financial experts believe the U.S. has a 70% chance of facing a recession in 2023. Consumers are already preparing for  large reductions in non-essential spending. With more price and value...Read More

Consumers ability to make payments has evolved rapidly in recent years. With an increase in cardless payment security and integration and a seemingly unlimited choice of credit card options, credit card and digital wallet brands need to find...Read More

From a customer loyalty perspective, personalization is the future of providing meaningful and effective promotions. Even though the technology and actionable data to create personalized promotions has existed since the early 2000s, few brands...Read More

Over the past few years, retail convenience stores (c-store) have changed drastically, especially during and following the COVID pandemic. Because of the two different markets, most c-stores serve — fuel and in-store retail &mdash...Read More

Participation is the greatest form of connection a brand can have with its customers. Leveraging values and beliefs the brand shares with its customers is the most effective method of driving this participation. Beyond just driving connection...Read More

Personalization is one of the latest trends in loyalty programs, providing customers with offers and experiences customized to their unique brand interactions. Comarch developed a guide to help brands develop personalized loyalty strategies...Read More

Originally created to measure customer satisfaction, the Net Promoter Score (NPS) helps brands check the health of their loyalty and marketing efforts. The NPS helps brands set KPIs and benchmarks for loyalty strategies because the score...Read More