The Insider's Guide to Customer Loyalty

  • November 01 2018
  • Resource: Research And Reports
  • Maritz Loyalty

Any marketer who sets out to earn customer loyalty quickly learns that it can be an elusive goal. Loyalty is tricky. It can be hard to define, difficult to earn and oh so easy to lose. That’s why we created this guide. To help you master...Read More

Charting a New Course for Airline Loyalty

  • October 31 2018
  • Resource: Research And Reports
  • Bond Brand Loyalty

FREQUENT-FLYER PERKS CAN BE AMAZING— a private check-in lounge and front-of-the-line security, gate-to-gate service in a luxury vehicle, complimentary bottle of in-flight bubbly to celebrate a special occasion, or access to exclusive events...Read More

Analytics Delivers The Data That Solidifies The Loyalty of Customers

  • October 03 2018
  • Resource: Research And Reports
  • Zylotech

It’s easier to keep customers hooked than it is to initially attract them. Time and time again, research and actual sales show it’s simpler and more advantageous to cater to current customers. You know them; they know you. Indeed,...Read More

The State of Personalization Efficacy: A Perspective from Loyalty360 Members

  • September 28 2018
  • Resource: Research And Reports
  • Loyalty360

Click to download the infographic here **Full report available to Loyalty360 corporate members  The question of how to offer truly individualized experiences through content, products, and messaging is a thorny one. Some brands focus...Read More

Customer Data: Liability Before Asset

  • September 05 2018
  • Resource: Research And Reports
  • The Kobie Team

Trust that personal data will be handled appropriately is gaining in importance as a brand differentiator. While companies are becoming increasingly effective at collecting and harvesting customer data to enhance the customer experience and drive...Read More

Loyalty360 Executive Perspective: The Ever-Changing State of the Modern Customer: How Customers are Changing and How Marketers Should Respond - A Qualitative Peer-Drive Perspective

  • September 05 2018
  • Resource: Research And Reports
  • Loyalty360 & SAP

The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in customer habits is among the most vital skills a marketer can possess. All forms of marketing are...Read More

Loyalty360 Executive Perspectives: Measurement

  • August 26 2018
  • Resource: Research And Reports
  • Loyalty360

Driving customer loyalty in all its forms and facets is one of the preeminent marketing strategies that brands currently seek to harness. Even though it is finally being recognized as a powerful marketing tool, customer loyalty still presents a...Read More

The State of Rewards in Loyalty Programs: Adding Program Functionality - A Perspective from Loyalty360 Members

  • August 24 2018
  • Resource: Research And Reports
  • Loyalty360

>>Click to download the infographic here **Full report available to Loyalty360 corporate members  Creating customer loyalty and engagement may be the best marketing strategy that brands can currently employ. Despite this, customer...Read More

The Game Is Changing: The Loyalty Report 2018

  • August 17 2018
  • Resource: Research And Reports
  • Bond Brand Loyalty Team

Loyalty is changing faster than ever before. The game is being disrupted by escalating customer expectations, perpetual new players, evolving technologies, and a game board that’s constantly in flux. Brands must shape-shift with the living...Read More

The New Currencies Are Coming

  • August 17 2018
  • Resource: Research And Reports
  • Bond Brand Loyalty Team

Is it an immersive event complete with free entertainment and free samples; the feeling you get when being greeted by the concierge of a luxury hotel; or peace of mind knowing your online order has arrived and is securely tucked inside your front...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?