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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Conventional wisdom says business success requires steep investment in new customer acquisition.
This is based in part on the reality that acquiring a new customer typically costs five times what it
takes to keep an existing customer. The most...Read More
The pace and scale of change ripping through the retail landscape represent a considerable opportunity for those tasked with readying their organisations for a profitable future in retail. There are multiple sources of complexity to contend with...Read More
Gaining customer loyalty is absolutely crucial for B2B marketers. It helps to gain referrals and to create new cross-sell and up-sell opportunities. However, today it seems that they prioritize acquisition over retention. Most B2B marketers need...Read More
Let’s face it. Data Protection has suddenly become a major issue all around the globe. In the United States, we all hate having to spend the first 30 minutes of our business day deleting dozens of emails from our business in-box that we...Read More
Loyalty programs are everywhere. According to a recent Accenture survey, consumers have more than 3.3 billion loyalty program memberships in the United States, which works out to 29 programs per household. Industry statistics also suggest loyalty...Read More
Social media can truly move the needle on restaurant success. According to a Harvard Business Review Research Report¹ by Michael Luca, for restaurants, a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue. A report...Read More
Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one capability that will be most important to marketing in the future...Read More
How do rewards and incentives impact consumers?
At Virtual Incentives, we’ve always known that virtual rewards are the future. But now we’re diving deeper to better understand the relationships between consumers and incentives. The...Read More
Businesses everywhere have discovered the benefits of rewards and gift card programs.
The value of Gift and Rewards continues to evolve and grow, with the availability of the re-loadable wallet (stored value) and as merchants integrate gift...Read More
Interactive Video is the key to ensuring your videos are as engaging as the rest of the web. It creates a navigable weblike experience inside your video. Interactivity enhances the viewer experience by empowering viewers to control and personalize...Read More