Prizing Engage Report: Research and Real World Examples to Help Brands Better Engage With Consumers

  • August 19 2019
  • Resource: Research And Reports

PrizeLogic Engage Reports provide research and real world examples to help brands better engage with their customers. In the Prizing Engage Report, we expand upon our 2018 Incentivized Engagement Report that revealed 81% of consumers are more...Read More

The Declared Data Playbook

  • August 19 2019
  • Resource: Research And Reports

76% of marketers aren’t fully confident that their data actually reaches in-market consumers. 94% of businesses suspect that their customer data is inaccurate. It doesn’t have to be that way. Imagine this… A traveler wants to...Read More

7 Brand Loyalty Drivers: What Makes the Loyalty Community Brand Loyal?

  • August 15 2019
  • Resource: Research And Reports

In May 2019, KNow Research conducted a Pop-Up Insights Booth at Loyalty Expo to delve deeper into the question and find out what drives this brand loyalty and how loyalty marketers view brand loyalty. KNow Research is a full-service, qualitative...Read More

The Power of 1oyalty: How Consumer-Given, First-Party Data Transforms Customer Loyalty Programs

  • August 06 2019
  • Resource: Research And Reports

With competition just a few clicks away, customer loyalty is more important than ever before. Loyal customers improve your brand image, convert quicker, cost 5-25X less than acquiring new customers, and are likely to shop with you more often. ...Read More

The Future of Loyalty: Disruptions That Will Revolutionize The Industry

  • August 05 2019
  • Resource: Research And Reports

In 5 to 10 years, the loyalty industry will look very different than it does today due to massive disruption. Industries are always changing, so perhaps the prediction that ‘loyalty will be revolutionized’ won’t be a shock to...Read More

How to Build an Enterprise Loyalty Program With Insights From Sugarfina

  • August 05 2019
  • Resource: Research And Reports

The process of building an enterprise loyalty program is not to be taken lightly. It requires diligence regarding research, consultation, and implementation to launch a solution. It’s not only a fully-scaled program but a marketing campaign...Read More

From 1:1 To 1:You - 5 Key Components to Personalizing the Loyalty Experience

  • August 05 2019
  • Resource: Research And Reports

Personalization is marketing’s holy grail. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80% of people are more likely to do business with a company that offers personalized...Read More

The Great Divide: Connecting Brands to the Real Needs of Today's Consumer

  • August 01 2019
  • Resource: Research And Reports
  • The Alliance Data Team

Through our deliberately different and measurably superior approach, the Alliance Data Analytics & Insights Institute research reveals: What’s most important to customers in the brand communications and marketing experienceGaps between...Read More

The State of D2C Marketing 2019 eCommerce and Marketing Benchmarks

  • July 31 2019
  • Resource: Research And Reports

The digital revolution has changed how people shop. Consumers are no longer relying solely on retailer middle men. Instead, shoppers are choosing to shop directly from their preferred brands. Selling direct-to-consumer, or D2C, has prompted a wave...Read More

The End of the Unsubscribe: How Leading Subscription Services Use Digital Engagement to Keep Their Customers Happy and Renewing

  • July 31 2019
  • Resource: Research And Reports

Consumer subscription services are big business. Whether a curated service, a monthly replenishment or a premium access model, consumers are more willing than ever to pay a monthly fee for convenience and personalized experience. Subscription...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?