When Mobile Coupons Replace Paper Coupons, Everyone Wins

The objective of Frost & Sullivan’s white paper on Cellfire Inc.’s (Cellfire) mobile coupon?solution is to analyze and objectively present the various capabilities and features of the?solution. The key requirements of mobile coupon value-chain participants are identified, and?existing market implementations are analyzed for their ability to meet these requirements.?The suitability of Cellfire’s solution for each value-chain participant is ascertained from a?technology and business perspective, and the key features and benefits of the solution are?listed. Finally, a real-life case study is presented in support of the drawn conclusions.

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