What Are You Grateful For? The Link Between Engagement, Gratitude and Profitability.

As a leader in designing and executing programs that engage and motivate employees, Carlson Marketing constantly seeks innovative ways to add power to their solutions. In a new study, Carlson Marketing explored the impact expressions of gratitude have on happiness, and in turn whether happiness impacts relationship strength. What they learned was that gratitude does in fact trigger positive emotions not only for the receiver of the gratitude, but for the giver as well. As these emotions increase, so does the employee’s positive connection to the organization. This sets the stage for enhanced productivity and retention, all leading to improved profitability. Read on to learn more about how this chain of events happens and its potential impact on workplace performance.

The world has changed dramatically in the past year. Twelve months ago we were worried about the looming talent shortage due to the retiring baby boomers. Now employees in every age bracket are finding themselves spending more time at home—but due to massive unemployment rather than a personal lifestyle choice.

A year ago we were also talking about the rising quality of life that has allowed for a rich abundance in goods and services, but which made it harder to design incentive programs with real impact. After all, when we already have the ability to acquire much of what we need and want, it diminishes the power of motivation programs driven by merchandise and other tangible gifts.

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