Thinking Out Loud: Gen Z and Loyalty

Generation Z presents new challenges for marketers. This digitally native demographic has a unique sense of self and its motivations are defining consumerism. In this white paper, The Lacek Group explores the attitudes and behaviors of Gen Z and how they are beginning to impact the future of brands.  

This publication brings insights into the paradigm-shifting loyalty behaviors and expectations of Generation Z, including strategic recommendations on building loyalty among the demographic. Plus, the Gen Z glossary is bound to illuminate conversations!  

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