Thermo Fisher: Using Data to Orient its Customer Loyalty Program

Thermo Fisher Scientific is a world leader in serving science. Its mission is to accelerate life science research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market, and increase laboratory productivity. It supplies laboratory scientists with equipment, instruments, software, services, and consumables for pharmaceutical, biotechnology, academic, government, environmental, industrial, and clinical research. It also offers integrated systems for sequencing; flow cytometry; and real-time, digital, and end point PCR, from sample prep to data analysis.
With revenues of more than $20 billion and approximately 65,000 employees worldwide, the company provides its customers with a combination of innovative technologies, purchasing convenience, and comprehensive services. Its five brands—Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, and Unity Lab Services—furnish science industries with an array of products, including cell, protein, and molecular biology technology; chemicals; reagents; cloning kits; and laboratory services to maximize operational efficiency.