The Ultimate Guide to Replatforming Your Loyalty Program

If your loyalty program has been ticking along for a few years, there’s a good chance it’s in need of an update. And not just because its branding looks a little out-of-date. The mechanics of customer loyalty have changed, and most loyalty programs haven’t kept up. Legacy platforms might be great at running “points-for-prizes” style programs, where purchases equal points, and points lead to discounts. But this type of program is losing its edge.

Research has shown that customers who have an emotional connection to a brand are more valuable and more loyal. And traditional, transaction-based programs generally aren’t designed to grow these connections. They also tend to sit quite separately from the rest of the business — with the program (and the team that owns it) taking full responsibility for maintaining customer loyalty.

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