It’s no wonder that loyalty management is such a hot topic among retailers today. If you’re in retail, you’re thinking about it. But loyalty management is also a complex topic.
Your loyalty program touches so many parts of your customer experience. From your website to your stores to your backend resources like development, marketing, customer service, and finance, loyalty is complex. Do you tackle it in-house? Do you find a specialized loyalty partner to work with?
Whichever bucket your company falls into, this guide will show you everything you need to know about loyalty management and help get you started on the path to building better customer relationships. A great place to start is defining loyalty management.
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