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Has your organization decided to invest the time and resources into developing a brand strategy, marketing strategy or content strategy? If so, congrats — it’s difficult to secure agreement to get even this far.
This probably means you’ve either hired an agency or consultant, or you’ve carved out time for your team to go through a methodical process to develop guidelines and a roadmap for your brand or marketing efforts. And you need to design a deliberate discovery process to start.
Do I Need to Do Stakeholder Discovery Interviews?
If you’re undertaking any kind of initiative that involves long-range strategy and affects how you’re communicating or going to market, stakeholder interviews will help guide your way.