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This is your customer engagement toolkit: a comprehensive starting point in developing the right approach for your company. In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers are the ones driving brand interactions, with more power than ever before to choose how and when to engage with the brand. So how do we look beyond stand-alone, one-time brand experiences to create the kind of ongoing, deep engagement that customers will want to seek out and maintain on their own? Leading companies respond to this complex problem by shaping their customers’ engagement journey purposefully, with programs tailored to customer needs on any channel they might choose.
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