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Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year making this one of the most critical demographics segments for brands. (Yes, two trillion dollars!)
PunchTab combined secondary research with our own research panel of Moms to better understand how Moms choose, buy and recommend products and how multi-channel rewards programs can influence the online and offline behaviors of Moms. We asked what channels Moms use, what actions they would take in exchange for earning loyalty points, and what rewards they would like to receive for points earned in the program.