At Chirpify we engage with a wide variety of organizations across retail, hospitality, restaurants, entertainment, consumer package goods, and more. And, one of the most frequent questions we field when discussing the power of engagement loyalty is around quantifying its impact – not in terms of vanity metrics such as Likes, but to theloyalty program as a whole, and even more broadly to the business.Now one of our customers has answered that question for us. In this white paper we will walk you through the results of this recent ROI study conducted by a retail brand using the Chirpify platform for engagement loyalty.