The Rise of The Savvy Shopper
Aimia | July 05, 2013


Each of your customers is really two customers sharing one body: One customer motivated by transactional drivers such as price and convenience; the other one motivated by emotional drivers such as status and experience. Earning customer loyalty requires sophisticated combinations of reward and recognition, driven by deep customer insight, and designed to appeal to both sides of your customers’ brains. Aimia can help you marry our data science capabilities with your brand promise to build real relationships with your best customers. Let us help you tell both sides of your story.


Related Articles & Webinar: 

Throwing Off Sparks: Rules for Reigniting Your Retail Loyalty Programs

Moving Pictures the Future of Customer Loyalty in Canada

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