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The 2019 holiday season, between Thanksgiving and Christmas, is condensed this year. It is six days shorter, which gives consumers less time to shop.
Here’s what will likely happen:
• E-commerce and mobile commerce will reach new heights this season
• Black Friday deals will start earlier, and Cyber Monday will rule online sales
• Competition will be fierce, so promotions will be more attractive than they ever have been
With the uncertainty about a looming recession, tariffs, and other unknowns, sales growth is anticipated to grow only slightly over 2018 (per Mintel, 2.3%).
Year after year, holiday messages fight to be heard. A timely and highly targeted, people-based strategy becomes more necessary than ever. Read on to discover key trends to consider when planning for the 2019 retail holiday season.
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