The Retail Marketer's Guide To Holiday Planning: How To Navigate This Year's Holiday Trends

The 2019 holiday season, between Thanksgiving and Christmas, is condensed this year. It is six days shorter, which gives consumers less time to shop.

Here’s what will likely happen:
• E-commerce and mobile commerce will reach new heights this season
• Black Friday deals will start earlier, and Cyber Monday will rule online sales
• Competition will be fierce, so promotions will be more attractive than they ever have been

With the uncertainty about a looming recession, tariffs, and other unknowns, sales growth is anticipated to grow only slightly over 2018 (per Mintel, 2.3%).  

Year after year, holiday messages fight to be heard. A timely and highly targeted, people-based strategy becomes more necessary than ever. Read on to discover key trends to consider when planning for the 2019 retail holiday season.

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