The Power of Loyalty in a Recession
The Lacek Group Team | April 12, 2023

Between high inflation and supply chain issues, financial experts believe the U.S. has a 70% chance of facing a recession in 2023. Consumers are already preparing for  large reductions in non-essential spending. With more price and value conscious customers, brands need to find meaningful ways to connect with customers. 

In its latest white paper, The Lacek Group reveals three areas where brands should focus to build this connection: 

  • Leverage data to understand customer interests and needs 

  • Understand customer emotional and rational needs 

  • Engage customers with financial value and emotional benefits 

Read more about The Lacek Group’s recommendations on building customer loyalty and providing value in the face of economic uncertainty. 
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