The New Wave of Movie Marketing
Dr. Bryan Smith & Matthew Liebmann | January 29, 2018

The rapid and often tectonic shifts in today’s marketing landscape compel marketers to keep abreast of new strategies, technologies and methodologies. The challenge remains being able to sort through the shallow buzzwords and gimmicks to identify genuine advancements that allow marketers to better engage with and motivate their target customers.

At Movio, this translates to connecting everyone with their ideal movie so that future generations experience the magic of cinema. Whilst our clients are exhibitors, studios, distributors, and others serving cinema exhibition, we firmly believe that these stakeholders will best achieve their business objectives when Movio enables them to get the right message, to the right person, at the right time, using the right communication channel. The cinema industry faces the ongoing challenge to maximize box office in an increasingly tighter timeframe and in the face of constant new releases. However, there is an opportunity to generate incremental returns using data-driven marketing to lengthen the tail.

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