The New Golden Guidelines for Actionable Social Engagement

The new rules of the road for systematic listening and response on today’s social networks.

A New Kind of Customer and the New Opportunity

Social networks have changed the way we market. But to be sure, the real change is yet to come. Today’s consumers are more in control and constantly connected – with nearly half of all online adults expected to be “perpetually connected” by the end of 2013 according to Forrester Research.

To complicate matters, today’s consumers are now weary of “marketing” as it has traditionally been known, and have turned increasingly to peer reviews, blogs, Twitter, Facebook and other social outlets when it comes to their buying decisions.

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