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Is it an immersive event complete with free entertainment and free samples; the feeling you get when being greeted by the concierge of a luxury hotel; or peace of mind knowing your online order has arrived and is securely tucked inside your front door? Well it’s all the above and more. Each experience with your brand influences customer loyalty and it all boils down to your brand promise and the ability to deliver on that promise. Customers have needs and expectations when engaging with your brand, even more so with your program.
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