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It’s an exciting time for business performance research. Thanks to omnichannel strategies and the ubiquity of technology, now, more than ever before, we have the ability to evaluate and leverage key metrics across the entire organization to determine strategies for growth. In order to best accomplish this goal, the executive leadership team is charged with first, mandating desired outcomes to evaluate each of its main business
functions, and second, prioritizing a consistent way of collecting, measuring and evaluating the data. Using an integrated and holistic approach to business performance research includes many tools, from external benchmarks and surveys to monitoring social media behavior and the pervasive dashboards. Employee visibility to these goals and their progress against these goals is key to employee engagement, some healthy competition and inevitably the organization’s progress.