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Loyalty Programs continue to drive results for Brands, but everywhere we look, we're reminded that change is constant. New competitors, evolving technologies and rising customer expectations are putting Programs in flux and placing constraints on Member satisfaction. To keep pace, Program operators make adjustments, but those often result in the same old story.
To create meaningful change, Loyalty needs a redux, a term from the film world that means a new interpretation of an existing work. When we recall the origins of Loyalty - to create differentiation and give customers new reasons to keep coming back - we realize that Program operators must rewrite the script to make Loyalty even more relevant to today's audiences.
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