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Uncovering the key to loyalty fraud prevention
Loyalty programs continue to evolve as companies in different industries decide to launch their own schemes. With the progressing phaseout of 3rd-party cookies and strict data privacy legislation being introduced in an increasing number of regions, loyalty programs are one of the few methods to gather quality data about the end customer.
However, loyalty programs are still huge targets for fraudsters, cybercriminals, and gamers. The challenge of finding the balance between creating a rewarding customer experience while protecting customers' personal information, ensuring proper security, and implementing real-time anti-fraud measures has never been more real.
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