The Last Click: Addressing Mobile Shopping Cart Abandonment

Numerous studies have attempted to address and remedy shopping cart abandonment, both on the web and in the mobile space. This previous research has covered a wide range of topics to include user feedback, user behavior, user experience, user interface, brand affinity, pricing and other related issues.

PossibleNOW, in partnership with Laddering Works, conducted primary research of the mobile shop- ping experience to uncover core values and drivers of consumers in an attempt to explain not what or how users are abandoning shopping carts, but why. This new research offers key insights and conclu- sions that can help explain the mobile purchasing cycle and shopping cart abandonment at its source: the user.