The Impact of Incentives on Consumer Behavior

Keeping consumers engaged and responsive is increasingly challenging in a world where they’re constantly inundated with advertiser messaging across multiple media platforms. Rewards and incentives are being included in more and more marketing programs in order to stand out from the crowd – but gaining consumer attention and loyalty isn’t easy.


New research unveiled in this study by Virtual Incentives covers a targeted study of U.S. consumers who have experience participating in rewards programs. The study explores consumer perceptions and preferences surrounding incentives and how the incentive itself impacts brand perceptions and purchase behaviors. Demographic and psychographic influencers like gender, age, income levels and political affiliation were also analyzed.