The Future of Rewards: Understanding How Consumers Value Rewards And Incentives


How do rewards and incentives impact consumers?

At Virtual Incentives, we’ve always known that virtual rewards are the future. But now we’re diving deeper to better understand the relationships between consumers and incentives. The more insights we gain, the better we can create fair value exchange reward systems and fundamentally transform our industry for the better. That’s why Virtual Incentives teamed up with Koski Research, Lenny Murphy of Greenbook and Ask Your Target Market (AYTM) to develop and field a survey that looked at several key areas around the mindset for the Future of Rewards.