The Future of Marketing: Relevance + Value
The Formation Team | July 15, 2020

Modern consumers require relevance

If it seems like customers today have higher expectations than ever before, it’s because they do. 

Digital commerce has made it easy for them to compare experiences between every brand they
encounter, and each time they’re exposed to an improved digital experience, their expectations for
all their experiences are reset to a new higher level.
In response to these heightened expectations, brands have increased their digital adoption to
offer greater convenience and efficiency. COVID-19 has greatly accelerated the trend, with nearly
every industry achieving years worth of digital transformation in a matter of months.

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