Three common themes consistently rise to the top when CodeBroker speaks with loyalty
1. Engagement – How do we get our loyalty program members more engaged?
2. Millennials – What can we do to aIract and retain millennials?
3. Contact Strategy – How can we employ the right contact strategy for each member?
Many loyalty marketers have turned to mobile to begin to address these challenges. Consider
these stats from recent CodeBroker research that surveyed 1,207 US consumers on a wide
range of loyalty program topics.