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Consumer subscription services are big business. Whether a curated service, a monthly replenishment or a premium access model, consumers are more willing than ever to pay a monthly fee for convenience and personalized experience. Subscription services provide companies predictable revenue each month, and brands both big and small can offer these services – even those that may not have considered it a decade ago.
Brands jumping into the world of subscription services often make the mistake of funneling a majority of their budget into customer acquisition, which can be costly and ultimately ineffective. If customers aren’t being retained and cared for long term, they’ll leave – nulling the effect of new subscribers.
In this white paper we outline how to navigate the challenges of starting a subscription service, including:
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