The Declared Data Playbook: How to Collect + Activate Quality Data at Scale

Marketers are increasingly turning to first-party declared data to fuel their strategies.  In this playbook, we'll cover the strengths and weaknesses of third-party, second party and first-party data and where declared data fits into the current data landscape.

You’ll learn plays for activating declared data for:
  • Qualified lead generation
  • Relevant remarketing with custom audiences, email personalization, and retargeting
  • Audience building and profiling
  • Omnichannel personalized marketing
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