Marketers are increasingly turning to first-party declared data to fuel their strategies. In this playbook, we'll cover the strengths and weaknesses of third-party, second party and first-party data and where declared data fits into the current data landscape.
You’ll learn plays for activating declared data for:
- Qualified lead generation
- Relevant remarketing with custom audiences, email personalization, and retargeting
- Audience building and profiling
- Omnichannel personalized marketing
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