The Clutch Maturity Curve: Road to Human-Centered Marketing
The Clutch Team | March 14, 2024

The future of B2C marketing will be a human-centered, experience-based model.  As we continue our migration towards an experience economy, companies must compete on how well they understand their customers. This will require sophisticated technologies that leverage AI and automation to deliver individualized commerce and engagement strategies. 

By 2030, it is estimated that 70%¹ of businesses will have implemented some form of artificial intelligence. But today, most companies use spreadsheets to manage customer data. To understand where we are going and how to get there, we must first understand ourselves and our abilities at the present time.

This eBook will introduce the Clutch Human-Centered Maturity Model, a universal continuum of marketing maturity on which all companies reside. With the Model as our guide, we will help business leaders and their teams align on a strategic vision for the future and the investments required to adapt and thrive in this rapidly changing landscape. We will explore the implications for marketing and IT departments to support this new business model and its various demands. Finally, we will provide direct recommendations for technology investments, budgeting, personnel changes, and actions to take at specific points in time. 

We encourage you to continue reading if you wish to understand your potential and plan for your future as a B2C business.

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